Are you a daisy or an orchid? Both are great. But you can’t be both.
When assessing the competitive playing field of any Software Product Category, we can use the following model:
It’s important to realize that each of these quadrants provides a healthy opportunity to create a valuable, profitable business. It’s hard to optimize for multiple quadrants though.
Here are some of the trade-offs that are easier to master when you know what you want to be(come):
So make up your mind, and then optimize for the quadrant you pick.
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