Many companies nowadays understand that great marketing is to create great content that is interesting to your prospects, customers, or people who influence potential customers. Next, you start asking yourself a question, "Okay, how do I do that?". What about approaching this as if you were building your product? You can think of the content lifecycle like a product lifecycle, and apply the same principles like agile development, optimizing the user experience, etc.
Stop thinking about content as a blog, infographic or video project. Don't build content as campaigns. Think of content as a product with its specific customers that drive meaningful interactive experiences. This means you need to talk to your customers first. Few, new age, digital marketers understand and are good at the craft of talking to customers.
It takes a special skill to understand customer needs, their pain points, and ask them the "Why?" question to get what it is they're trying to achieve. This skill is not common among marketers anymore. It's not being trained and taught very well, therefore many marketers struggle with this. They wonder, "How do I start my marketing content strategy? How do I build content for blogs, for tweets, for my website?" and often they turn to shortcuts like copying popular topics, using tools like Paper.li to auto-generate content, etc.
In light of this, I want to talk about a few things that will make it easier for you to get started.
Your to-do list: