How to structure your B2B SaaS Marketing team
As your company grows, your marketing function will require different skills. Here's a framework for structuring your B2B SaaS marketing team.
It’s a good time to be a B2B SaaS marketing agency.
Now that the world has had to shift towards a remote mindset, organizations in all sectors and of all sizes have been adopting software-as-a-service (SaaS) solutions to solve their pains. As we approach the end of the year, SaaS companies are expected to see continued growth into 2023 and beyond.
Internet access, globalization, and a more digital-savvy and software-dependent society seem to drive this SaaS growth streak.
In fact, we’ll also see steady growth over the next year. According to Finances Online, SaaS is projected to reach $623 billion by 2023 at a compound annual growth rate of 18%.
Fast-paced growth requires top-quality marketing. As a newly funded SaaS company in a crowded space, there are endless possibilities followed by a lot of pressure to get it right and stand out.
You can’t achieve the growth you’re after without a solid marketing strategy to drive awareness and bring in leads, especially with shorter sales cycles.
Not to mention, the best SaaS marketing is hard. People aren’t sold on products. They’re sold on solutions. This means you need to differentiate your product, messaging, marketing, and brand. Make sure you have an agency that will get you there.
Choosing the best B2B SaaS marketing agency for your company can be difficult. Here are some key points you should consider:
Kalungi offers the only full-service, outsourced B2B SaaS marketing team with fractional CMOs and a pay-for-performance model that delivers results and scales with your needs.
Backed by decades of unrivaled experience and a proven B2B SaaS playbook, we specialize in the strategy, infrastructure, automation, branding, design, video, analyst relations, content creation, and marketing leadership needed for T2D3 growth. When you're ready, we'll even help you hire, onboard, and train your permanent in-house marketing team.
You can learn more about our full-service marketing model here.
![]()
|
Website | www.kalungi.com Focus Area | Full-Service Location | Seattle, WA Case Studies | Customer Testimonials |
InboundQLs was built from the ground up to specifically do one thing, and one thing well –get MQLs and SQLs for their clients. InboundQLs creates and manages client-paid media campaigns –resulting in industry-leading QL quality and volume. Platforms they work with include Google PPC, Facebook, LinkedIn, and Bing. They also offer free audits and consultations for any existing campaigns.
![]()
|
Website | www.inboundqls.com Focus Area | QL Generation Location | Rochester, MI Case Study | Free Inbound Audit & Customer Video Testimonials |
![]()
|
Website | www.refinelabs.com Focus Area | Demand Generation Location | Boston, MA Case Study | $1.4MM New Pipeline Generated |
![]()
|
Website | www.singlegrain.com Focus Area | SEO & PPC Location | Los Angeles, CA Case Study | Increased Twenty20's customer acquisition |
Roketto is a leading Canadian inbound marketing and web design agency that is always focused on their client's growth. Using an Inbound approach, they help B2B SaaS companies significantly scale their reach, profits and worth.
![]()
|
|
Website | www.helloroketto.com Focus Area | Inbound Marketing Location | Kelowna, BC Case Study | Speedy Search: Better ROI for Canada’s Leading Public Information Supplier |
![]()
|
Website | www.bayleafdigital.com
Focus Area | Growth Marketing
Location | Bedford, TX
|
SimpleTiger is a B2B SaaS-focused SEO & Content Marketing agency who is always focused on quality. The company focuses on SEO, keyword research, and growing traffic and increasing conversions through content strategy and promotion.
![]()
|
Website | www.simpletiger.com Focus Area | SEO & Content Marketing Location | Sarasota, FL Case Study | ContractWorks: 258% Increase in Organic Traffic Over 12 Months |
![]()
|
Website | www.inturact.com
Focus Area | Demand Generation
Location | Houston, TX
|
![]()
|
Website | www.heinzmarketing.com
Focus Area | Pipeline Strategy
Location | Redmond, WA
Case Study | Aggressive Growth in Sales
|
HeyDigital grows SaaS & B2B tech companies with paid advertising and CRO, PPC, paid social and landing page design. The company scales key metrics such as free trials, leads, demo requests, webinar attendees and paid users by building out successful paid acquisition campaigns on both Facebook and Google.
![]()
|
Website | www.heydigital.co
Focus Area | PPC & CRO
Location: Tallinn, Estonia
Case Study | Increased SocialBee's booked demos by 653%
|
Huemor is a website design and development agency focused on adding value to B2C and B2B SaaS companies. They are focused on combining unique storytelling, web development, and design to create memorable digital products people love and elevate brands with superior user experience.
![]()
|
Website | www.huemor.rocks
Focus Area | Web Design
Location | New York, NY
|
![]()
|
Website | www.smartbugmedia.com Focus Area | Inbound Marketing Location | Newport Beach, CA Case Study | SmartBug Helps Client Realize Incredible Growth w/ Inbound Marketing |
Founded by a Rocket Scientist and a Silicon Valley Investment Banker, Deviate Labs is a growth marketing consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Their clients range from "Shark Tank" startups and celebrities to billion-dollar enterprises.
![]()
|
Website | www.deviatelabs.com Focus Area | Growth Marketing Location | Los Angeles, CA Case Study | Testimonials |
These top B2B SaaS marketing agencies are here to take care of your one-off items, drive growth, deliver results and scale with your needs. Even with a variety of different focus areas, this list does not even begin to cover a small fraction of what’s available now.
All in all, we understand that hiring an agency is a big step, so be sure to do your research and make the right decision for your company. We recommend choosing an agency that holds themselves accountable for results, so you only pay for performance and get the best SaaS marketing possible.
If you’re still hesitant or unsure on how to outsource your growth to a B2B SaaS marketing agency, read our blog here. And if you have any questions about how to choose or hire the best B2B SaaS agency, reach out to us at contact@kalungi.com.
Experience in the B2B SaaS industry is crucial when choosing a marketing agency for your B2B SaaS company. Agencies with experience in this industry will have a better understanding of the unique challenges and opportunities that come with marketing B2B SaaS products.
The answer to this question depends on your specific needs as a company. If you have a specific area of marketing that you need help with, such as SEO or social media, it may be beneficial to choose a specialized agency. However, if you need help with multiple areas of marketing, a full-service agency may be a better fit.
Communication is extremely important when working with a marketing agency. You need to make sure that the agency understands your goals and can communicate their strategies and progress effectively. Additionally, you want to ensure that you have open lines of communication so that you can provide feedback and ask questions as needed.
The cost of a marketing agency can vary depending on several factors, including the agency's experience and reputation, the scope of the project, and the services needed. It's important to discuss pricing with potential agencies upfront to ensure you get a fair price for the services provided.
When choosing a marketing agency, you should look for an agency that takes a data-driven approach to marketing. This means that they use data and analytics to inform their strategies and make data-backed decisions. Additionally, you want an agency that can tailor their approach to your specific needs as a B2B SaaS company.
To ensure that a marketing agency is a good fit for your company's culture, it's important to ask questions about their communication style and work process. Additionally, you may want to request references from past clients to get a better idea of their working style and whether it aligns with your company's values and culture.
There are several questions you should consider asking a potential agency to choose the one that best fits your specific needs:
With 4 years of experience in both B2B and B2C marketing, Jordan always makes an effort to become an expert in any topic she is given so she can produce high-quality content for Kalungi and our clients.
As your company grows, your marketing function will require different skills. Here's a framework for structuring your B2B SaaS marketing team.
Most B2B SaaS marketing campaigns are doomed to fail. But, it doesn't have to be that way. See our guide for tips on planning, executing, and...
Best practices we’ve learned from running lead gen for dozens of B2B SaaS companies. Learn what PPL and PPC channels can do for your business.
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.