Kalungi takes CPGvision marketing from zero to hero
PSignite is the company behind CPGvision, a software company that offers a fully integrated Revenue Growth Management suite with Trade Promotion Management at its core to manage and optimize trade spending and maximize profitable revenue growth. As TPM experts, they needed a SaaS expert to market their expertise to their world. And that's when Kalungi stepped in.
Fractional CMO
Marketing automation and reporting
Blog and video content
Brand redesign
GTM strategy
Analyst relations
Search engine optimization (SEO)
Account-based marketing (ABM)
SDR hiring and development
Positioning & messaging
Website design and rebuild
Demand generation
Don't just take our word for it
“Kalungi is, in effect, my whole marketing staff,” explained Ms. Whitehouse. “There’s huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interests at heart is an incredible lift."
Mattel. Abbott. Hershey. With clients such as these, CPGvision has earned the trust of some of the planet’s most recognizable brands to meet their trade promotion management software needs.
But while CPGvision knows TPM, the company didn’t know how to effectively market that expertise to the world.
Which is why they turned to Kalungi.
SaaS experts in need of a marketing expert
“We’re experts at what we do,” said Connie Whitehouse, VP of Strategy for CPGvision. “We have more than 12 years of experience in the TPM space on the Salesforce platform. Yet with all our expertise, we were pretty much novices when it came to marketing.
“For us to rapidly grow, we needed someone to help us build everything from nothing. Research. A new website. A tech stack. SEO. Content and more. We saw different agencies that had different strengths, but none that could do everything. Our board wanted a SaaS B2B expert and Kalungi fit the bill. We felt they had the strongest portfolio across all marketing disciplines and could help us ramp up quickly.”
Kalungi is the world’s only full-service B2B SaaS marketing agency. Their proven playbook and instant marketing team have helped more than 70 business early-stage, B2B SaaS companies build and launch their products and companies.
Kalungi: A full B2B SaaS marketing team at your disposal
“Kalungi is, in effect, my whole marketing staff,” explained Ms. Whitehouse. “There’s huge peace of mind that you get when you work with a team of people who go out of their way to make sure nothing falls through the cracks. Knowing that the work is being done in the most competent way with our best interests at heart is an incredible lift.
“Building an SEO presence from nothing and beating competitors because of that is a huge highlight. Seeing the website come to life is a huge highlight. Hearing prospects say it showed them we were what they needed. Seeing our MQL growth, watching some of those deals come to fruition, it’s just so fun!
Making it easy for SaaS marketing to get results
“It all came out of the Kalungi process. Understanding customer personas, their pain points. They have a real instinct for strategy. They quickly pick up on what’s working and what’s not and how to course correct. They have the right balance of pushback versus hearing feedback. All these components are super important. It makes it easy for marketing to hit the target. That’s what gets results.
“From a partnership perspective, it’s an A++. I would say that when you’re evaluating agencies remember that sometimes you get what you pay for. And that there are very few agencies out there that are a full-service, end-to-end shop for SaaS marketing. Save yourself a good deal of time and energy and just shortlist Kalungi right away.”