How Zippity Grew Customers 4.6% With Kalungi

Zippity is the only operating system built exclusively for mobile automotive service companies. After successfully pivoting from B2C to B2B, Zippity had a powerful platform, but no marketing team, funnel, or strategy to take it to market.

Founder Ed Warren didn’t want to manage multiple agencies or vendors. He wanted one team to take ownership of results, which is when he found Kalungi.

“I didn’t think there would be a full-service agency like Kalungi,” said Ed. “But when I found them, we went from zero to 60 in a very short period of time.”

Results at a Glance:

• 114% MQL production vs. goal.
• 4.6× customer growth.
• 23.7× traffic growth.
• Full go-to-market strategy, content engine, and funnel.
• Exceeded sales goals in first 3 months.

The Challenge: A Pivoted Product, But No Way to Sell It

Before Kalungi entered the picture, Zippity had already done the hard part. They’d built a solid platform and made a bold shift into a promising new market. But with no internal team or coordinated strategy, marketing felt fragmented and reactive.

“I didn’t want to have different agencies doing different parts of the whole and allowing things to fall through the cracks. I wanted one agency that was singularly responsible for hitting our targets. Having a real thought partner to own marketing was important… I wanted someone to help create a cogent path forward through a number of options, to help corral the cats.”
- Ed Warren.

The Solution: One Team, One Goal, Fully Aligned Execution

Kalungi became that team. With B2B SaaS experience baked into every function, they stepped in to define Zippity’s ICP, develop new messaging, build their website, launch outreach programs, and act as a full-service marketing engine from day one.

“They helped us build a white-labeled marketing department within our company,” Ed said. “Fast.”

What really stood out, though, was Kalungi’s fractional CMO model, which gave Ed one point of contact who could align strategy across the entire engagement.

“Having the fractional CMO dynamic to guide all elements of the engagement was equally important. The power of the Kalungi model is that you’re getting all of the different elements of a successful marketing team coming together virtually under your own roof for as long as you might need them.” - Ed Warren.

Starting From Scratch and Moving Fast

Zippity’s B2B pivot required more than positioning tweaks. The team had to get clear on who they were selling to, how to prioritize, and what parts of the market to leave behind.

“Kalungi was flexible enough to change strategy or tweak objectives. They accommodated our changes and I never felt like we were on opposing teams. They felt like an in-house marketing team that was aligned with the ultimate objective of helping Zippity grow.”
- Ed Warren.

The Results: Real Revenue, Real Momentum

In just 90 days, Zippity went from zero SaaS revenue to exceeding sales goals. Kalungi built a pipeline from the ground up, delivering qualified leads that sales could close, while also implementing the tech, content, and campaigns to keep it running.

Website traffic grew by over 23x, customer growth hit 4.6x, and the entire marketing motion became focused, measurable, and scalable.

“We did not have a single dollar in SaaS revenue when we first engaged with Kalungi. They took us from defining our ICP to initial SaaS sales and through our continued growth to this point… We’ve exceeded our sales goals in each of the first three months of our operation and seem to be on a very exciting trajectory going forward.”
- Ed Warren.

Beyond Metrics: Freedom to Focus

Perhaps most importantly, Kalungi’s model gave Ed something founders rarely get in early-stage growth: peace of mind.

“For me personally, my biggest gain is narrowing what I have to focus on day-to-day. Kalungi has allowed me to delegate with confidence, and that’s such an important thing in a world in which you have limited bandwidth to solve problems. So that was a huge win for us.”
- Ed Warren.

A Full-Stack Marketing Partner for Long-Term Growth

“The power of Kalungi’s model is that you get all the different elements of a successful marketing team under one roof—for as long as you need them,” Ed said. “They helped frame our narrative, launch our strategy, and drive real revenue. I’d recommend Kalungi 100%, without a doubt.”

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