Beezy
An enterprise digital workplace solution

“We offer an Intranet-in-a-box solution for large enterprise customers using Office 365,” explained company CEO Jordi Plana. “Think of us as a modern digital workplace with a robust intranet with social media tools that work with the Microsoft stack and Sharepoint.”  

With sales teams in Europe, Australia, Singapore, and North America, Beezy is attracting major clients such as the City of Barcelona, Monster, Vodafone, and the U.S. Treasury. But in order to reach more of the world’s enterprise companies, Beezy was in dire need of marketing help.

“Among the founders, we felt we had all areas of the company covered—product, design, sales, finance—but none of us had a clue about marketing,” continued Mr. Plana. “We felt it was time to share the benefits of our product with the world. But our marketing function was non-existent. What made matters worse was the fact that not only didn’t we know marketing, we didn’t even know how to hire someone who did know it.”

Fortunately, one of Beezy’s co-founders had worked with Stijn Hendrikse while both were at Microsoft in Amsterdam. Today, Stijn is one of the founders of Kalungi, a Seattle-based marketing agency that specializes in taking B2B SaaS companies to market. In other words, just what Beezy needed.

A proven marketing playbook

“Kalungi offered us speed, agility, and all sorts of marketing resources. We have the product and team to grow Beezy but didn’t have the marketing. We needed someone to grow the pipeline and that’s exactly what they did. They were a perfect fit.

“Most importantly, they offered us a growth plan based on a proven framework. They have a playbook that outlines where you should be month by month on positioning and messaging, go-to-market strategies, inbound and outbound campaigns, website content, key performance indicators, and more. They gave us a plan to execute against, which was extremely valuable.

“We were able to adopt a fee structure based on performance, such as the number of marketing qualified leads they were able to help generate. They really know their stuff, their working style is very open, collaborative and transparent. Stijn came in as an interim CMO and took ownership of our team. With Stijn, we had someone who was accountable for decisions.

“Kalungi helped us go from having nothing to developing a legitimate marketing machine, including helping us put the marketing infrastructure in place and hire a fantastic full-time CMO.

Peace of mind, CEO style

“Before Kalungi, I had this big issue called Marketing constantly circling around my head for months. If there’s a problem about engineering, I can fix it. But I knew nothing about marketing, nor did any of my team. All of which produced a lot of uncertainty and anxiety. With Kalungi, we had a resource that could take on the problem.

“I was able to tick the marketing box. Problem solved. Issue—and anxiety—removed. It gave me a great deal of peace of mind to know that I didn’t have to worry about marketing anymore and could focus on other areas to grow our business.

“Thanks to Kalungi, we’re ready to introduce Beezy to the world. I’d definitely recommend them to anyone looking for exceptional marketing guidance.”