Beezy: From No Marketing to Building $2M in Pipeline

Beezy, a Spanish digital workplace and intranet platform, built a $2 million pipeline without a marketing team.

They had a strong product, an experienced sales function, and enterprise customers. But without a go-to-market system, growth had stalled. Kalungi stepped in to build the marketing engine from the ground up: brand, content, SEO, lead generation, and internal hiring. Traffic grew by 63%, first-page rankings jumped 390%, and pipeline grew by over $2 million in qualified opportunities.

Results at a Glance:

• Built a complete marketing engine.
• Increased organic traffic by 63%.
• 390% increase in first-page search rankings.
• $2 million in qualified pipeline.

The Challenge: A Great Product With No GTM Strategy to Scale It 

Beezy offers an intranet-in-a-box solution for large enterprise customers using Office 365. Customers like the City of Barcelona, Vodafone, and the U.S. Treasury trust Beezy's platform. Despite a strong product and global sales team, Beezy had no marketing function to support growth. 

“Among the founders, we felt we had all areas of the company covered—product, design, sales, finance—but none of us had a clue about marketing,” continued Jordi. “We felt it was time to share the benefits of our product with the world. But our marketing function was non-existent. What made matters worse was the fact that not only didn’t we know marketing, we didn’t even know how to hire someone who did know it.”
- Jordi Plana, CEO.

The Solution: A Go-to-Market Partner With a Well-Defined Playbook

One of Beezy’s co-founders had previously worked with Kalungi’s Stijn Hendrikse at Microsoft. When Beezy needed help building a go-to-market engine, they turned to Stijn and Kalungi.

“Kalungi offered us speed, agility, and all sorts of marketing resources. We have the product and team to grow Beezy, but we didn’t have the marketing. We needed someone to grow the pipeline, and that’s exactly what they did. They were a perfect fit.”
- Jordi Plana.

The team at Kalungi created a growth plan based on the T2D3 framework. Stijn joined as Beezy’s fractional CMO, working directly with their team  to build the foundation: brand, content, SEO, and sales enablement.

Kalungi’s Impact: Key SEO Wins and $2M Pipeline 

As Kalungi built and optimized Beezy’s content and website, results followed quickly:

• 390% increase in first-page search results.
• 63% increase in organic traffic.
• $2 million in qualified pipeline sourced.

Kalungi also helped to hire and train two SDRs and an internal marketing lead. With this team in place, Beezy’s founders gained  confidence in their go-to-market system and knew how to guide it.

Peace of Mind and Pipeline: Beezy’s Post-Launch Results 

With a fully operational marketing engine in place, Beezy’s founders could finally focus on scaling the business without having to worry about building the right strategy. 

“With Kalungi, I was able to tick the marketing box. Problem solved. Issue—and anxiety—removed. It gave me a great deal of peace of mind to know that I didn’t have to worry about marketing anymore and could focus on other areas to grow our business. Thanks to Kalungi, we’re ready to introduce Beezy to the world. I’d definitely recommend them to anyone looking for exceptional marketing guidance.”
- Jordi Plana.

Need a Marketing Partner Like Beezy Had?

Beezy didn’t know how to build an internal marketing team, so they brought in Kalungi’s team of experienced marketers. Together, they launched the strategy, hired the team, and built a scalable system.

Let’s talk about where your marketing stands today, and what it will take to scale it.

Book a discovery call today.