Metrics / OKRs
How to calculate CAC for your SaaS company
Calculating CAC is essential for optimizing your marketing and sales efforts to drive down costs and improve efficiency.
How to build a B2B SaaS marketing engine
Content Marketing
Email personalization best practices
By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.
Fadi George
Feb 17, 2023
SEO
SaaS SEO: The actionable guide to a world-class SEO strategy in 2023
Get the proven 8-Step process for building a world-class SaaS SEO strategy for your company in 2023. Learn more...
Fadi George
Jan 1, 2023
Strategy & Planning
S.T.O.P: 4 Steps to evolve a service and launch a SaaS product
Follow this 4-step methodology to evolve your business in a systematic way and productize your services and make the steps towards offering SaaS.
Fadi George
Dec 29, 2022
Strategy & Planning
How to migrate from WordPress to HubSpot, successfully!
Securely migrating a WordPress website to HubSpot can be done. Use this checklist based on hundreds of migrations.
Fadi George
Oct 21, 2022
Strategy & Planning
How to set up your SSL naked domain redirect on HubSpot
Use this blog as a guide when setting up your naked domain redirect—whether you use HubSpot or a different service.
Fadi George
Mar 8, 2022
How to buy a domain name: 4 expert tips
Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!
Fadi George
Aug 31, 2021
Content Marketing
A simple guide to tactical SEO
Learn how to understand and implement tactical SEO into your B2B SaaS organic content creation.
Fadi George
Mar 30, 2021
Strategy & Planning
How to benchmark SaaS churn rates for SMB and enterprise
Depending on the size of your B2B SaaS company and your ideal customer profile, churn rates can vary. Read more to learn about benchmarking churn...
Fadi George
Jan 4, 2021
Strategy & Planning
SMARTER: 7 Action items to power your company through difficult times
This guide is intended to show you seven actionable items to do that will power your SaaS company through tough times, in 2020 and beyond.
Fadi George
Jun 24, 2020
Get notified on new marketing insights
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.