Stijn Hendrikse

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

All stories by Stijn

Other Authors

Three Personas Every B2B SaaS Campaign Needs
Content Marketing

Three Personas Every B2B SaaS Campaign Needs

Jan 4, 2020 1:02:34 PM |
7 min read
coach_Kalungi
Strategy & Planning

How many Marketing $ does your startup need?

Dec 30, 2019 7:40:10 PM |
3 min read
b2b-cmo-hiring
Strategy & Planning

How to hire your B2B SaaS CMO

Dec 29, 2019 11:14:10 AM |
13 min read
The three strike rule of marketing communication
Content Marketing

The three strike rule of marketing communication

Nov 30, 2019 12:59:52 PM |
6 min read
vegetables
Strategy & Planning

5 steps to Go-To-Market focus

Nov 25, 2019 1:45:15 PM |
9 min read
SDR vs BDR - What’s what?
Strategy & Planning

SDR vs BDR - What’s what?

Nov 3, 2019 3:53:40 PM |
4 min read
10 Questions to Ask When Hiring a CMO
Strategy & Planning

10 Questions to Ask When Hiring a CMO

Oct 29, 2019 5:25:00 PM |
4 min read
How to manage Cost per Lead?
Demand Generation

How to manage Cost per Lead?

Sep 7, 2019 7:00:00 AM |
3 min read
Image-Eric-Kilby-Embrace-Sculpture1-700x467
Demand Generation

8 outcomes your customer nurture campaign should yield

Aug 27, 2019 6:54:06 PM |
1 min read
unlimited-pto-good-for-saas
Strategy & Planning

Why Unlimited PTO works

Aug 20, 2019 7:00:00 AM |
2 min read
saas-marketing-leads
Demand Generation

Leads - Use them or Lose them

Aug 13, 2019 4:00:00 PM |
2 min read
cusomter-referral
Demand Generation

When to ask your customers for a referral?

Aug 11, 2019 10:00:00 AM |
2 min read
b2b saas branding board
Strategy & Planning

4 Step Company Branding Exercise [Template Inside]

Aug 10, 2019 7:00:00 AM |
2 min read
pedro-lastra-Nyvq2juw4_o-unsplash
Content Marketing

18 Amazing sites with beautiful, copyright-free photos

Aug 9, 2019 7:00:00 AM |
3 min read
customer-interview-template
Content Marketing

Your most important piece of content (do you have it?)

Aug 8, 2019 7:00:00 AM |
1 min read
SaaS+Messaging+Framework
Content Marketing

Free SaaS Messaging Framework Template

Aug 7, 2019 7:00:00 AM |
1 min read
SEMRush-Keyword-Prioritization-Report
Content Marketing

How to find writers based on your top Keyword focus

Aug 6, 2019 7:00:00 AM |
1 min read
marketing-survey
Product Marketing

SaaS Product Planning Survey Template

Aug 5, 2019 7:00:00 AM |
1 min read
saas-cmo-compensations
Strategy & Planning

What to pay for a SaaS CMO?

Aug 4, 2019 7:00:00 AM |
2 min read
BaUIuNIIUAAWs6M

6 key ingredients for every Marketing Campaign

Aug 3, 2019 7:00:00 AM |
2 min read
saas-try-and-buy-vs-freemium-premium
Product Marketing

Freemium/Premium vs. Try/Buy

Aug 2, 2019 7:00:00 AM |
1 min read
saas-company-strategy-1
Strategy & Planning

Who do you want to be when you grow up?

Aug 1, 2019 7:00:00 AM |
1 min read
brand-values
Content Marketing

Great Brand Value Examples

Jul 31, 2019 7:00:00 AM |
1 min read
growth-plan-saas
Strategy & Planning

A tool to map your growth plan

Jul 30, 2019 7:00:00 AM |
1 min read
inbound-funnel-new-1
Demand Generation

B2B SaaS Funnel Conversion Benchmarks

Jul 29, 2019 7:00:00 AM |
1 min read
glenn-carstens-peters-RLw-UC03Gwc-unsplash
Strategy & Planning

Free example Marketing Positioning Survey

Jul 28, 2019 7:00:00 AM |
1 min read
saas-crm-soluitons-new
Demand Generation

24 CRM Solutions ranked by price and popularity

Jul 27, 2019 7:00:00 AM |
1 min read
lead sources
Demand Generation

What should marketing contribute to the funnel?

Jul 24, 2019 4:35:18 PM |
3 min read
leadcrunch-pivot
Strategy & Planning

A SaaS CEO on Pivoting to what actually worked

Jul 23, 2019 7:00:00 AM |
1 min read
b2b-pr-launch
Product Marketing

8 Critical Parts Of A PR Launch

Jul 22, 2019 7:00:00 AM |
1 min read
marketing+and+sales+roles
Strategy & Planning

Why SaaS Sales And Marketing Are One Team

Jul 21, 2019 7:00:00 AM |
3 min read
saas-from-the-ocean
Channel Marketing

SaaS Marketing From Ocean Based Datacenters?

Jul 20, 2019 7:00:00 AM |
1 min read
320265-P94XJF-235
Strategy & Planning

5 SaaS Marketing ARR Growth Drivers

Jul 19, 2019 7:00:00 AM |
1 min read
channel-marketing-outcomes
Channel Marketing

3 ways to grow Channel Marketing Outcomes

Jul 18, 2019 7:00:00 AM |
1 min read
your-saas-content
Content Marketing

3 types of content for your SaaS content marketing plan

Jul 17, 2019 7:00:00 AM |
1 min read
improve-your-demand-gen
Demand Generation

5 Key Steps To Improve Demand Generation

Jul 16, 2019 7:00:00 AM |
1 min read
pricing-your-product
Product Marketing

How To Price SaaS Products And Services

Jul 15, 2019 7:00:00 AM |
1 min read
segmenting-your-market
Strategy & Planning

How should you segment the market to get to product market fit fast?

Jul 14, 2019 7:00:00 AM |
2 min read
marketing-plan-tmeplate
Strategy & Planning

B2B SaaS Marketing Plan Template For A SaaS CMO

Jul 13, 2019 7:00:00 AM |
1 min read
191
Strategy & Planning

3 SaaS KPIs Critical To Grow ARR Exponentially

Jul 12, 2019 7:00:00 AM |
1 min read
marketing-plan
Strategy & Planning

4 Phases Of A B2B SaaS Marketing Plan

Jul 11, 2019 7:00:00 AM |
1 min read
linkedin-clean-up
Demand Generation

How To Improve The Quality Of Your LinkedIn Network

Jul 10, 2019 7:00:00 AM |
1 min read
boost-your-saas-meetings
Strategy & Planning

18 Questions To Boost The Impact Of Your Leadership Team Meetings

Jul 9, 2019 7:00:00 AM |
2 min read
saas-and-baseball
Strategy & Planning

You Can’t Skip 2nd Base Growing Your B2B SaaS Business

Jul 8, 2019 7:00:00 AM |
1 min read
saas blog titles
Content Marketing

Why Blog Title Generators Are Cuter Than A Kitten

Jul 7, 2019 7:00:00 AM |
1 min read
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Kalungi
2105 5th Ave Suite 2303
Seattle WA 98121

contact@kalungi.com
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