Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
Balancing short and long-term SaaS marketing ensures that you get results today and next quarter. Find out four key strategies.
Growing a company is all about focus. Find the niche you can nail and lock the plan to climb the hill, using this formula to go from TAM to SAM to...
Product-market fit can be difficult to define. We examine what product-market fit is in SaaS and how to maintain it.
Use this simple framework to create effective SaaS messaging that resonates with your audience.
Going direct? Selling yourself or through partners? 100% self-service model? Ask these questions to find out what SaaS GTM is right for your SaaS...
What’s happening to the B2B SaaS Marketing, Sales and Services functions? Marketing is the new Sales, and Sales is now more about Customer Service.
Discover the 10 essential milestones every B2B SaaS company must reach to achieve product-market fit (PMF). Ensure your SaaS growth is aligned with...
Download our free SaaS marketing budget template designed for B2B startups. Learn how to build your first marketing budget and plan with confidence.
Struggling with SaaS pricing? Discover the top SaaS pricing models, strategies, and frameworks to maximize growth, optimize revenue, and reduce churn.
Struggling to find the right market for your SaaS? Learn how to use TAM, SAM, and SOM to identify high-value customers and scale efficiently.
Unlock the secrets of SaaS SEO success in 2025! This guide covers actionable strategies to boost rankings, drive traffic, and turn clicks into...
rack the right B2B SaaS metrics for growth. Learn key KPIs and download our FREE SaaS Metrics Dashboard Template to optimize your performance!
Discover the 4 stages of SaaS marketing leadership maturity, and how to align your marketing strategy with your growth journey to drive results.
Discover what a SaaS fractional CMO does, how they drive demand generation and scale your marketing efforts without the cost of a full-time hire.
Discover Kalungi’s B2B SaaS marketing plan template—a framework designed for SaaS CMOs to build scalable marketing engines & achieve predictable...