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Stijn Hendrikse

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

All stories by Stijn

Other Authors

outsource-marketing-to-b2b-saas-agency
Strategy & Planning

How to outsource your Marketing to a B2B Agency

Mar 29, 2020 |
7 min read
b2b marketing recession
Strategy & Planning

How to update your Marketing Strategy in a downturn

Mar 23, 2020 |
15 min read
change of plans due to covid 19
Strategy & Planning

No more trade shows. Now what?

Mar 16, 2020 |
7 min read
how to segment leads for b2b saas growth marketing
Strategy & Planning

Segmentation strategies for B2B SaaS growth

Mar 10, 2020 |
3 min read
saas sales strategy market fit for growth

How to find product-market fit for SaaS ventures [TAM, SAM and SOM]

Feb 14, 2020 |
3 min read
b2b-saas-accountability
Demand Generation

How to hold a SaaS marketing agency accountable for results

Feb 6, 2020 |
5 min read
Getting A Trademark - What You Need to Know
Strategy & Planning

Getting A Trademark - What You Need to Know

Jan 25, 2020 |
4 min read
Three Personas Every B2B SaaS Campaign Needs
Content Marketing

Three Personas Every B2B SaaS Campaign Needs

Jan 4, 2020 |
7 min read
saas-coach-kalungi
Strategy & Planning

How many Marketing $ does your startup need?

Dec 30, 2019 |
3 min read
b2b-cmo-hiring
Strategy & Planning

How to hire your B2B SaaS CMO

Dec 29, 2019 |
13 min read
The three strike rule of marketing communication
Content Marketing

The three strike rule of marketing communication

Nov 30, 2019 |
6 min read
5 steps to Go-To-Market focus
Strategy & Planning

5 steps to Go-To-Market focus

Nov 25, 2019 |
9 min read
SDR vs BDR - What’s what?
Strategy & Planning

SDR vs BDR - What’s what?

Nov 3, 2019 |
4 min read
10 Questions to Ask When Hiring a CMO
Strategy & Planning

10 Questions to Ask When Hiring a CMO

Oct 29, 2019 |
4 min read
How to manage Cost per Lead?
Demand Generation

How to manage Cost per Lead?

Sep 7, 2019 |
3 min read
saas-customer-nurture-campaign
Demand Generation

8 outcomes your customer nurture campaign should yield

Aug 27, 2019 |
1 min read
unlimited-pto-good-for-saas
Strategy & Planning

Why Unlimited PTO works

Aug 20, 2019 |
2 min read
saas-marketing-leads
Demand Generation

Leads - Use them or Lose them

Aug 13, 2019 |
2 min read
cusomter-referral
Demand Generation

When to ask your customers for a referral?

Aug 11, 2019 |
2 min read
b2b-saas-branding-board
Strategy & Planning

4 Step Company Branding Exercise [Template Inside]

Aug 10, 2019 |
2 min read
copywrite-free-photos-saas
Content Marketing

19 Amazing sites with beautiful, copyright-free photos

Aug 9, 2019 |
3 min read
customer-interview-template
Content Marketing

Your most important piece of content (do you have it?)

Aug 8, 2019 |
1 min read
SaaS-Messaging-Framework
Content Marketing

Free SaaS Messaging Framework Template

Aug 7, 2019 |
1 min read
Keyword-Prioritization-Report
Content Marketing

How to find writers based on your top Keyword focus

Aug 6, 2019 |
1 min read
saas-marketing-survey
Product Marketing

SaaS Product Planning Survey Template

Aug 5, 2019 |
1 min read
saas-cmo-compensations
Strategy & Planning

What to pay for a SaaS CMO?

Aug 4, 2019 |
2 min read
ingredients-for-marketing-campaigns

6 key ingredients for every Marketing Campaign

Aug 3, 2019 |
2 min read
saas-try-and-buy-vs-freemium-premium
Product Marketing

Freemium/Premium vs. Try/Buy

Aug 2, 2019 |
1 min read
saas-company-strategy
Strategy & Planning

Who do you want to be when you grow up?

Aug 1, 2019 |
1 min read
brand-values
Content Marketing

Great Brand Value Examples

Jul 31, 2019 |
1 min read
growth-plan-saas
Strategy & Planning

A tool to map your growth plan

Jul 30, 2019 |
1 min read
inbound-funnel-saas
Demand Generation

B2B SaaS Funnel Conversion Benchmarks

Jul 29, 2019 |
1 min read
marketing-position-survey
Strategy & Planning

Free example Marketing Positioning Survey

Jul 28, 2019 |
1 min read
saas-crm-soluitons
Demand Generation

24 CRM Solutions ranked by price and popularity

Jul 27, 2019 |
1 min read
lead-sources
Demand Generation

What should marketing contribute to the funnel?

Jul 24, 2019 |
3 min read
leadcrunch-growth
Strategy & Planning

A SaaS CEO on Pivoting to what actually worked

Jul 23, 2019 |
1 min read
b2b-pr-launch
Product Marketing

8 Critical Parts Of A PR Launch

Jul 22, 2019 |
1 min read
marketing-and-sales-roles
Strategy & Planning

Why SaaS Sales And Marketing Are One Team

Jul 21, 2019 |
3 min read
SaaS Marketing From Ocean Based Datacenters?
Channel Marketing

SaaS Marketing From Ocean Based Datacenters?

Jul 20, 2019 |
1 min read
marketing-arr-growth
Strategy & Planning

5 SaaS Marketing ARR Growth Drivers

Jul 19, 2019 |
1 min read
saas-channel-marketing-outcomes
Channel Marketing

3 ways to grow Channel Marketing Outcomes

Jul 18, 2019 |
1 min read
3 types of content for your SaaS content marketing plan
Content Marketing

3 types of content for your SaaS content marketing plan

Jul 17, 2019 |
1 min read
improve-your-demand-generation
Demand Generation

5 Key Steps To Improve Demand Generation

Jul 16, 2019 |
1 min read
pricing-your-saas-product
Product Marketing

How To Price SaaS Products And Services

Jul 15, 2019 |
1 min read
segmenting-your-market-saas
Strategy & Planning

How should you segment the market to get to product market fit fast?

Jul 14, 2019 |
2 min read
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Kalungi
2105 5th Ave Suite 2303
Seattle WA 98121

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