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Stijn Hendrikse

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

All stories by Stijn

Other Authors

events and sponsorship roi
Demand Generation

An easy way to decide on investing in an Event, List or Sponsorship

Jun 11, 2020 |
2 min read
saas messaging
Strategy & Planning

How to write compelling SaaS Messaging

May 11, 2020 |
2 min read
saas growth strategy
Strategy & Planning

4 SaaS strategies for growth

May 8, 2020 |
3 min read
saas gtm strategy
Channel Marketing

3 reasons to use channel partners for SaaS GTM

May 7, 2020 |
3 min read
every-saas-kpi-to-track
Strategy & Planning

10 Marketing KPIs Every B2B SaaS Company Should Track

Apr 23, 2020 |
3 min read
saas pricing strategy and examples
Product Marketing

SaaS pricing: A guide to models, strategy and pricing optimization

Apr 17, 2020 |
25 min read
How to report your B2B SaaS Marketing progress
Strategy & Planning

How to report your B2B SaaS Marketing progress

Apr 14, 2020 |
8 min read
outsource-marketing-to-b2b-saas-agency
Strategy & Planning

How to outsource your Marketing to a B2B Agency

Mar 29, 2020 |
7 min read
b2b marketing recession
Strategy & Planning

How to update your Marketing Strategy in a downturn

Mar 23, 2020 |
15 min read
change of plans due to covid 19
Strategy & Planning

No more trade shows. Now what?

Mar 16, 2020 |
7 min read
how to segment leads for b2b saas growth marketing
Strategy & Planning

Segmentation strategies for B2B SaaS growth

Mar 10, 2020 |
3 min read
saas sales strategy market fit for growth
Demand Generation

How to find product-market fit for SaaS ventures [TAM, SAM and SOM]

Feb 14, 2020 |
3 min read
b2b-saas-accountability
Demand Generation

How to hold a SaaS marketing agency accountable for results

Feb 6, 2020 |
5 min read
Getting A Trademark - What You Need to Know
Strategy & Planning

Getting A Trademark - What You Need to Know

Jan 25, 2020 |
4 min read
Three Personas Every B2B SaaS Campaign Needs
Content Marketing

Three Personas Every B2B SaaS Campaign Needs

Jan 4, 2020 |
7 min read
saas-coach-kalungi
Strategy & Planning

How many Marketing $ does your startup need?

Dec 30, 2019 |
3 min read
How to hire your B2B SaaS CMO
Strategy & Planning

How to hire your B2B SaaS CMO

Dec 29, 2019 |
13 min read
The three strike rule of marketing communication
Content Marketing

The three strike rule of marketing communication

Nov 30, 2019 |
6 min read
5 steps to Go-To-Market focus
Strategy & Planning

5 steps to Go-To-Market focus

Nov 25, 2019 |
9 min read
sdr vs bdr
Strategy & Planning

SDR vs BDR - What’s what?

Nov 3, 2019 |
4 min read
10 Questions to Ask When Hiring a CMO
Strategy & Planning

10 Questions to Ask When Hiring a CMO

Oct 29, 2019 |
4 min read
How to manage Cost per Lead?
Demand Generation

How to manage Cost per Lead?

Sep 7, 2019 |
3 min read
8 outcomes your customer nurture campaign should yield
Demand Generation

8 outcomes your customer nurture campaign should yield

Aug 27, 2019 |
1 min read
unlimited-pto-good-for-saas
Strategy & Planning

Why Unlimited PTO works

Aug 20, 2019 |
2 min read
saas-marketing-leads
Demand Generation

Leads - Use them or Lose them

Aug 13, 2019 |
2 min read
cusomter-referral
Demand Generation

When to ask your customers for a referral?

Aug 11, 2019 |
2 min read
4 Step Company Branding Exercise [Template Inside]
Strategy & Planning

4 Step Company Branding Exercise [Template Inside]

Aug 10, 2019 |
2 min read
19 Amazing sites with beautiful, copyright-free photos
Content Marketing

19 Amazing sites with beautiful, copyright-free photos

Aug 9, 2019 |
3 min read
Your most important piece of content (do you have it?)
Content Marketing

Your most important piece of content (do you have it?)

Aug 8, 2019 |
1 min read
Free SaaS Messaging Framework Template
Content Marketing

Free SaaS Messaging Framework Template

Aug 7, 2019 |
1 min read
How to find writers based on your top Keyword focus
Content Marketing

How to find writers based on your top Keyword focus

Aug 6, 2019 |
1 min read
saas-marketing-survey
Product Marketing

SaaS Product Planning Survey Template

Aug 5, 2019 |
1 min read
saas-cmo-compensations
Strategy & Planning

What to pay for a SaaS CMO?

Aug 4, 2019 |
2 min read
6 key ingredients for every Marketing Campaign

6 key ingredients for every Marketing Campaign

Aug 3, 2019 |
2 min read
saas-try-and-buy-vs-freemium-premium
Product Marketing

Freemium/Premium vs. Try/Buy

Aug 2, 2019 |
1 min read
saas-company-strategy
Strategy & Planning

Who do you want to be when you grow up?

Aug 1, 2019 |
1 min read
brand-values
Content Marketing

Great Brand Value Examples

Jul 31, 2019 |
1 min read
growth-plan-saas
Strategy & Planning

A tool to map your growth plan

Jul 30, 2019 |
1 min read
Free example Marketing Positioning Survey
Strategy & Planning

Free example Marketing Positioning Survey

Jul 28, 2019 |
1 min read
saas-crm-soluitons
Demand Generation

24 CRM Solutions ranked by price and popularity

Jul 27, 2019 |
1 min read
lead-sources
Demand Generation

What should marketing contribute to the funnel?

Jul 24, 2019 |
3 min read
leadcrunch-growth
Strategy & Planning

A SaaS CEO on Pivoting to what actually worked

Jul 23, 2019 |
1 min read
b2b-pr-launch
Product Marketing

8 Critical Parts Of A PR Launch

Jul 22, 2019 |
1 min read
marketing-and-sales-roles
Strategy & Planning

Why SaaS Sales And Marketing Are One Team

Jul 21, 2019 |
3 min read
SaaS Marketing From Ocean Based Datacenters?
Channel Marketing

SaaS Marketing From Ocean Based Datacenters?

Jul 20, 2019 |
1 min read
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Kalungi
300 Lenora Street #862
Seattle, WA 98121

contact@kalungi.com
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