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Stijn Hendrikse

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

All stories by Stijn

Other Authors

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Demand Generation

The balance between Inbound and Outbound for B2B SaaS Marketing

Jan 20, 2021 |
7 min read
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Strategy & Planning

Finding the right commercial operating system for B2B SaaS Marketing

Jan 14, 2021 |
5 min read
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Strategy & Planning

10 Books Every B2B SaaS CMO Should Read

Jan 10, 2021 |
1 min read
cost of outsourced marketing
Strategy & Planning

The cost of outsourcing your B2B SaaS marketing

Jan 6, 2021 |
7 min read
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Strategy & Planning

Marketing OKR Tools for B2B SaaS CMOs

Jan 4, 2021 |
4 min read
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Demand Generation

You cannot un-eat the fish (or un-qualify an MQL)

Dec 23, 2020 |
4 min read
Account Based Marketing for B2B SaaS
Marketing Leadership

What Account Based Marketing for B2B SaaS and Football have in common

Dec 20, 2020 |
6 min read
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Strategy & Planning

B2B SaaS product marketing: Why “Platform” could scare your leads away

Dec 19, 2020 |
2 min read
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Marketing Leadership

Ultimate check-list to evaluate a B2B Fractional CMO

Nov 21, 2020 |
4 min read
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Marketing Leadership

3 traits of an effective marketing leader

Oct 24, 2020 |
2 min read
b2b marketing audit
Marketing Leadership

How to conduct a b2b marketing audit

Oct 8, 2020 |
13 min read
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Demand Generation

How to decide on an Event, List or Sponsorship opportunity

Jun 11, 2020 |
3 min read
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Strategy & Planning

How to write compelling SaaS Messaging

May 11, 2020 |
2 min read
saas growth strategy
Strategy & Planning

4 B2B SaaS growth strategies

May 8, 2020 |
3 min read
channel management saas
Channel Marketing

3 reasons to use channel partners for SaaS GTM

May 7, 2020 |
3 min read
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Strategy & Planning

10 Marketing KPIs Every B2B SaaS Company Should Track

Apr 23, 2020 |
3 min read
b2b saas pricing
Product Marketing

SaaS pricing: A guide to models, strategy and pricing optimization

Apr 17, 2020 |
25 min read
How to report your B2B SaaS Marketing progress
Strategy & Planning

How to report your B2B SaaS Marketing progress

Apr 14, 2020 |
8 min read
outsource-marketing-to-b2b-saas-agency
Strategy & Planning

How to outsource your growth to a B2B SaaS Marketing Agency

Mar 29, 2020 |
7 min read
b2b marketing during a recession
Strategy & Planning

How to update your B2B Marketing Strategy in a recession

Mar 23, 2020 |
15 min read
change of plans due to covid 19
Strategy & Planning

No more trade shows. Now what?

Mar 16, 2020 |
6 min read
how to segment leads for b2b saas growth marketing
Strategy & Planning

Segmentation strategies for B2B SaaS growth

Mar 10, 2020 |
3 min read
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Demand Generation

TAM, SAM, and SOM: How to find product-market fit for your SaaS company

Feb 14, 2020 |
3 min read
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Demand Generation

How to hold a SaaS marketing agency accountable for results

Feb 6, 2020 |
5 min read
Getting A Trademark - What You Need to Know
Strategy & Planning

Getting A Trademark - What You Need to Know

Jan 25, 2020 |
4 min read
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Strategy & Planning

Three Personas Every B2B SaaS Campaign Needs

Jan 4, 2020 |
8 min read
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Strategy & Planning

How much Marketing $ does your startup need?

Dec 30, 2019 |
3 min read
How to hire your B2B SaaS CMO
Strategy & Planning

How to hire your B2B SaaS CMO

Dec 29, 2019 |
13 min read
The three strike rule of marketing communication
Content Marketing

The three strike rule of marketing communication

Nov 30, 2019 |
6 min read
5 steps to Go-To-Market focus
Strategy & Planning

5 steps to Go-To-Market focus

Nov 25, 2019 |
9 min read
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Strategy & Planning

SDR vs BDR - What’s what?

Nov 3, 2019 |
4 min read
10 Questions to Ask When Hiring a CMO
Strategy & Planning

10 Questions to Ask When Hiring a CMO

Oct 29, 2019 |
4 min read
How to manage Cost per Lead?
Demand Generation

How to manage Cost per Lead?

Sep 7, 2019 |
3 min read
8 outcomes your customer nurture campaign should yield
Demand Generation

8 outcomes your customer nurture campaign should yield

Aug 27, 2019 |
1 min read
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Strategy & Planning

Why Unlimited PTO works

Aug 20, 2019 |
2 min read
saas-marketing-leads
Demand Generation

Leads - Use them or Lose them

Aug 13, 2019 |
2 min read
cusomter-referral
Demand Generation

When to ask your customers for a referral?

Aug 11, 2019 |
2 min read
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Strategy & Planning

4-Step Company Branding Exercise [Template Inside]

Aug 10, 2019 |
3 min read
19 Amazing sites with beautiful, copyright-free photos
Content Marketing

19 Amazing sites with beautiful, copyright-free photos

Aug 9, 2019 |
3 min read
Your most important piece of content (do you have it?)
Content Marketing

Your most important piece of content (do you have it?)

Aug 8, 2019 |
1 min read
Free SaaS Messaging Framework Template
Content Marketing

Free SaaS Messaging Framework Template

Aug 7, 2019 |
1 min read
How to find writers based on your top Keyword focus
Content Marketing

How to find writers based on your top Keyword focus

Aug 6, 2019 |
1 min read
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Product Marketing

How to plan your new SaaS product roadmap [w/template]

Aug 5, 2019 |
3 min read
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Strategy & Planning

What to pay for a SaaS CMO?

Aug 4, 2019 |
2 min read
6 key ingredients for every Marketing Campaign

6 key ingredients for every Marketing Campaign

Aug 3, 2019 |
2 min read
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Kalungi
300 Lenora Street #862
Seattle, WA 98121

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