Demand Generation
Using MEDDPICC Inside HubSpot
Implement MEDDPICC directly inside HubSpot to transform subjective sales forecasts into measurable probabilities, enhancing deal value accuracy and...
Content Marketing
Your Team Is Your Strongest Marketing Channel
Your most powerful marketing channel isn’t your website or ad budget—it’s your people. Here’s how every member of your team can turn daily work into...
Content Marketing
Three Questions That Could Transform Your Daily Conversations Into Career Capital
Transform daily conversations into career capital by capturing and sharing valuable insights. Learn how to create lasting value and build your...
Marketing Leadership
Time Is Your Mirror: What Marketing Agencies Can Learn from Law Firms About Tracking Work
Marketing agencies can learn powerful lessons from how law firms track time. Here’s how Kalungi uses Timely to turn time tracking into a source of...
Demand Generation
When Numbers Tell the Truth
Explore how disciplined interpretation of numbers can transform chaos into clarity and truth, revealing meaningful insights in marketing, leadership,...
Marketing Leadership
Noblesse Oblige
Discover how modern leadership in the age of AI is defined by leading through example, creating clarity, and embodying responsibility to foster trust...
Strategy & Planning
Building Our 2026 Plan the Syntropic Way
Discover how Kalungi is redefining 2026 planning with syntropy, focusing on clarity, trust, and energy to transform organizational growth and...
Demand Generation
What Is a Syntropic Campaign — and How to Build One
Learn how to create effective syntropic marketing campaigns that produce measurable results, maintain coherence, and evolve through systematic...
Account-Based Marketing
Transforming Close-Lost Deals into Future Pipeline Signal
Learn how to turn closed-lost deals into future revenue opportunities by leveraging structured data, targeted re-engagement, and syntropic sales...
Strategy & Planning
The CMO’s Guide to Syntropy: Creating Order in the Age of AI Entropy
A CMO's guide to leveraging syntropy to create order in AI-driven marketing, emphasizing clarity, coherence, and actionable insights over mere output...
Strategy & Planning
The Three Levels of Syntropy in Marketing
Discover how syntropy at strategic, tactical, and operational levels can transform your marketing efforts, creating clarity and coherence from chaos...
Strategy & Planning
The 72-Hour Rule: Why Signal Decays and Entropy Always Wins if You Wait
Discover the 72-hour rule and learn how acting swiftly on insights can prevent clarity from decaying into noise. Protect your ideas from entropy by...
Strategy & Planning
Assessing AI Readiness of Marketing Tasks
Assess your marketing team’s AI readiness with a 2×2 framework to prioritize, automate, or cut tasks based on value and human input.
Marketing Leadership
LLM Tools for Design and Visual Content Creation: Tips, Best Practices & Prompt Library
Discover how LLM tools like ChatGPT can enhance design and visual content creation with tips, best practices, and prompt templates to boost your...
Marketing Leadership
AI's seismic impact on marketing careers
Explore the crucial impact of AI on marketing careers, including wage disparities, job displacement, and the urgent need for AI skills to stay...
