Stijn is Kalungi's co-founder and board member. He is a serial SaaS marketing executive and has over 30 years of experience working in software marketing. He is co-author of the T2D3 book and masterclass that helps startups drive exponential growth.
Discover why CMO-as-a-Service is the smarter, faster path to B2B SaaS market leadership. Learn how on-demand marketing leadership drives growth.
Discover how to evaluate the right B2B SaaS fractional CMO with this checklist. Learn what to expect, key qualities to look for, and red flags to...
Before targeting an audience, group of customers or prospects that have a need for the product, you should consider building the following campaigns...
Our SaaS messaging framework template strikes a balance between completeness and simplicity. Learn how to deliver the right messages to the right...
Developing your pricing strategy for SaaS products is one of the most strategic activities of the SaaS Chief Marketing Officer. Learn about our SaaS...
Forget about using a percentage of revenue to plan your B2B SaaS marketing budget. It doesn't work for a fast-growing company. Try this formula...
Get your B2B SaaS pricing right. Explore different models and strategies to find the perfect fit for your business and your customers.
Don't have your SaaS startup marketing agency focus on SEO. Your content will have more impact if you blog and just answer your audience's questions.
Many SaaS Companies create a category. While inbound marketing is crucial, you also need to drive awareness with people not actively looking for a...
Whether B2B SaaS companies don’t have the time to build their first in-house team or don’t want to invest in another marketing agency selling empty...
OKRs are critical to performance transparency and accountability within a marketing team. Here's what we use for our marketing OKR tools.
Once an MQL, always an MQL. Sales can tell Marketing leads are bad, and Marketing can improve quality. But you cannot 'uneat' the fish after tasting...
Why you should do ABM for multiple quarters, like staying with the run in football.
When marketing your B2B SaaS product, more often than not companies call their solution a platform. Here's what to consider as potential downsides.
What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...