When marketing your B2B SaaS product, more often than not companies call their solution a platform. Here's what to consider as potential downsides.
What to look for in a Fractional CMO for B2B SaaS? How do you evaluate an Interim CMO and how to hold a SaaS CMO accountable?
What are the key areas that define success or failure for a Marketing Leader? Here are the 3 superpowers that I have found to corelate with CMO...
Why should you audit your B2B marketing function? What’s the purpose? And what are the steps? What B2B marketing audit examples are available?
Here is a simple 5 step framework to decide on investing in sponsorships, events, lists, and business meetings as they hit your inbox. What's the ROI?
The framework for the marketing journey is about why people should change, why with you, and why now. So how do you communicate why someone should...
Planning a SaaS growth strategy can help you establish your future marketing plan, budget and hiring needs. Let's cover four SaaS growth...
One of the first things we think about at Kalungi is how to go-to-market with our SaaS clients, and if we need channel partners. So how do you know...
Here are the easy-to-track, most important B2B SaaS metrics for marketing and sales. Start tracking from day one, even if the data is incomplete.
When managing to outcomes and performance, you need a dashboard. What’s happening today, what happened in the past, and how does this predict the...
Can you outsource your marketing function completely, even if it’s temporary? What questions to ask a B2B SaaS Marketing Agency to test the waters?
Successful B2B companies to come out of a recession or market downturn are often those that execute the right marketing strategies. Learn about...
Many B2B SaaS companies still rely on events to drive their commercial funnel. Here are 9 ideas to help you shift focus and resources from events to...
Whether you're a young company or an industry veteran, knowing your target market is key to success. Use these 4 B2B segmentation approaches for...
Do you know your market? SaaS companies looking to launch a new product can use TAM, SAM and SOM to identify where and how to go to market. Learn...
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