AUTHOR

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.

Stories by Stijn


Strategy & Planning

What to pay for a SaaS CMO?

Figuring out what the cost of your SaaS CMO should be is an important first step. Find out how to balance your budget and while getting experience...

Product Marketing

Freemium/Premium vs. Try/Buy

Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.

Strategy & Planning

Who do you want to be when you grow up?

Check out these strategic approaches for your SaaS company. Differences from branding, positioning, messaging, pricing and campaign perspectives are...

Content Marketing

Great Brand Value Examples

Company values are critical to building a sustainable brand. Brand values need to be clear, constantly repeated and communicated and updated as...

Strategy & Planning

A tool to map your growth plan

Check out this great instrument to map where your growth as a SaaS Company should come from. This is a great foundation for your marketing plan.

Strategy & Planning

Free example Marketing Positioning Survey

Here's a sample internal marketing survey with 20 Questions to optimize your positioning, value proposition, messaging, offers and campaigns....

Demand Generation

24 CRM Solutions ranked by price and popularity

Price for SaaS CRM Solutions varies greatly. The price vs. popularity and prices vs. other SaaS categories is interesting. Get a downloadable PDF...

Demand Generation

What should marketing contribute to the funnel?

How much leads that feed your funnel should be contributed by Marketing vs. Sales? How many from Inbound vs. Outbound? SDR vs. BDR? It depends......

Strategy & Planning

A SaaS CEO on Pivoting to what actually worked

Mightycall was amazing in turning their company from another AI list provider to an end-to-end solution solving the problems of a Chief Marketing...

Product Marketing

8 Critical Parts Of A PR Launch

Here are eight boxes to check when planning a PR event for a SaaS Product. Make sure you check them all to have maximum impact.

Strategy & Planning

Why SaaS Sales And Marketing Are One Team

What’s happening to the B2B SaaS Marketing, Sales and Services functions? Marketing is the new Sales, and Sales is now more about Customer Service.

Channel Marketing

SaaS Marketing From Ocean Based Datacenters?

Project Natick seeks to understand the benefits and difficulties in deploying subsea datacenters worldwide. Check out some “cool” details and videos.

Channel Marketing

3 ways to grow Channel Marketing Outcomes

Get more partners to actively sell your service, increase the average number of deals a partner sells and maximize average deal sizes from your...

Demand Generation

5 Key Steps To Improve Demand Generation

The key first steps to improve demand generation are about funnel quality. Walk your way back with the end in mind, and find the areas that need...

Product Marketing

How To Price SaaS Products And Services

Here are multiple articles/a video about the different aspects of creating, optimizing and evolving your pricing strategy for SaaS products and...

Strategy & Planning

3 SaaS KPIs Critical To Grow ARR Exponentially

Optimizing your SaaS conversion funnel while hitting the above 3 KPI categories is going to help you drive ARR growth at an exponential rate.

Strategy & Planning

4 Phases Of A B2B SaaS Marketing Plan

Stijn Hendrikse provides a quick overview of the four stages of growth that every B2B SaaS Company goes through as they build their SaaS Marketing...

Strategy & Planning

SaaS Marketing OKR Examples [w/Template]

Marketing OKRs are an important part of monitoring progress and establishing goals for your B2B SaaS company. Use these examples and our template to...

Channel Marketing

Heavy-, Light- Or Zero-Touch Go-To-Market?

Going direct? Selling yourself or through partners? 100% self-service model? Ask these questions to find out what SaaS GTM is right for your SaaS...

Content Marketing

It's Cloudy In The Cloud Capital Of The World

Seattle has earned a new status of the Cloud Capital of the world. The number of F500 companies here per capital could also easily beat any other...

Demand Generation

How To Make A Cold Call Or Email A Bit Warmer

When sending cold emails out, make sure they are extremely relevant, to the point, well written and have the right landing page with valuable follow...

Strategy & Planning

How Much To Pay Your "Funding Raisers"?

A startup can offer Equity Ownership or Discount in the next round to an advisor or to an angel investor that will guide the fundraising process.

Strategy & Planning

How Much Time Should I Spend On Reporting?

I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.

Content Marketing

3 Writing Prompts To Qualify Candidates

Here is an email you can send to candidates that you have selected based on their profile (resume, work portfolio and maybe a cover letter.

Strategy & Planning

Get Going With HubSpot

When you get started with HS as a SaaS B2B Company, here are the educational steps to take for your team in the most logical order.

Demand Generation

Digital Assembly Line For Marketing

There are many things though that you can outsource where the quality does not have to suffer, or might even improve.

Strategy & Planning

Do Only What Only You Can Do

When you find something that 'only you can do' or that you're 'best at' in a specific part of the market, you should explore that segment of the...

Strategy & Planning

4 Lifecycle Stages Of The SaaS CMO Service

In this video, I'm walking in detail through each stage, the KPIs, what you need from a SaaS Marketing team and the pitfalls to be aware of.

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.