The Enterprise Buyer’s Journey: The 4 Pages That Matter Most After the Homepage
Learn how SaaS websites must evolve to facilitate enterprise buying, focusing on reducing risk and improving stakeholder alignment for six-figure...
AUTHOR
Cris S. Cubero
Cris S. Cubero
Cris Cubero is the Head of SEO & Content at Kalungi, where she leads the strategy, systems, and execution behind full-funnel content programs for B2B SaaS companies.
The Opportunity Cost of In-Housing: Why Strong SaaS Teams Still Outsource Critical Work
Discover why outsourcing can enhance focus and leverage for scaling SaaS companies, preserving leadership attention and driving strategic growth.
Cris S. Cubero
Dec 15, 2025
The Enterprise Credibility Gap: When Your Company Outgrows Its Website
How SaaS companies can align their websites with enterprise expectations to avoid the trust tax and ensure smoother sales cycles. Learn why your...
Cris S. Cubero
Dec 15, 2025
If You’re Just “Refreshing the Website,” You May Be Thinking Too Small
Discover why most SaaS website redesigns fail and how to turn your project into a strategic advantage for lasting growth and clarity.
Cris S. Cubero
Dec 15, 2025
Strategy & Planning
Why Custom Websites Become a Liability as SaaS Companies Scale
Scaling SaaS companies need standardized, operable websites rather than custom builds to ensure marketing velocity, reduce risk, and support growth.
Cris S. Cubero
Dec 15, 2025
Decision Fatigue in Enterprise SaaS: Why Complex Websites Slow Deals
Efficient website structure is crucial for enterprise SaaS sales. Learn how clarity and focused pages can accelerate deals and reduce friction in the...
Cris S. Cubero
Dec 15, 2025
Ten Customer Conversations That Replace Six Months of Marketing Guesswork
Learn how ten structured customer conversations can transform your SaaS marketing by providing actionable insights and clarity, replacing guesswork...
Cris S. Cubero
Dec 4, 2025
Buyer Enablement: Why Reducing Buyer Effort Unlocks Your Next Stage of SaaS Growth
Learn why reducing buyer effort is crucial for SaaS growth and how buyer enablement can transform your marketing strategy to accelerate...
Cris S. Cubero
Dec 4, 2025
The One-Page Audit Every SaaS Founder Should Use to Decide Whether Marketing Can Succeed at All
Evaluate the structural readiness of your marketing strategy with a one-page audit designed for SaaS founders to ensure consistent and measurable...
Cris S. Cubero
Dec 4, 2025
Your First 90 Days Owning Marketing: Why Founders Must Fix Revenue Leaks Before They Try to Grow
Understand why the first 90 days of marketing for $5M+ ARR companies should focus on reducing friction and optimizing the buyer journey for better...
Cris S. Cubero
Dec 4, 2025
The "Forward-to-Marketing" 2026 Audit Checklist: Is Your SaaS Website Leaking Revenue?
You are busy closing deals and running the company. But if your growth engine is rotting, you’re losing money. Here is exactly what you need to...
Cris S. Cubero
Dec 2, 2025
Strategy & Planning
The 4 Roles Every Modern SaaS Marketing Team Needs in 2026
Simplify your SaaS marketing with a four-role model to boost efficiency and reduce communication overhead in an AI-driven world. Learn how fewer...
Cris S. Cubero
Nov 17, 2025
Strategy & Planning
Before You Hire Another Marketer in 2026, Fix This First
Learn why scaling your marketing team without a clear system can lead to inefficiencies. Discover how to optimize your marketing strategy for better...
Cris S. Cubero
Nov 17, 2025
Strategy & Planning
AI Can Only Scale What You Actually Capture: Why Most SaaS Teams Don’t Have Enough Signal to Use AI Well
AI needs high-quality customer insights to be effective in marketing. Learn why most SaaS teams lack the necessary signal and how to build a signal...
Cris S. Cubero
Nov 17, 2025
Why Founders Should Treat Content Like a Buyer-Enablement System
Learn why founders should treat content as a buyer-enablement system to drive clarity, reduce objections, and close deals faster.
Cris S. Cubero
Nov 10, 2025