Buyer-Enablement Content: The Missing Link Between Marketing, Sales, and Faster Deals
Learn how buyer-enablement content bridges the gap between marketing and sales, creating clarity and accelerating decision-making in SaaS.
AUTHOR
Cris S. Cubero
Cris S. Cubero
Cris Cubero is the Head of SEO & Content at Kalungi, where she leads the strategy, systems, and execution behind full-funnel content programs for B2B SaaS companies.
Content Marketing
Your Homepage Isn’t a Sales Pitch. It’s a Trust Machine.
Learn why most SaaS homepages fail to convert by focusing on trust and clarity rather than immediate sales pitches. Discover strategies to build...
Cris S. Cubero
Oct 31, 2025
Content Marketing
The Brands Winning on LinkedIn Aren’t Companies—They’re Leadership Teams
Discover why B2B companies should prioritize leadership visibility on LinkedIn over polished corporate posts to build trust, shape market narratives,...
Cris S. Cubero
Oct 22, 2025
Content Marketing
How Google’s New AI Mode Is Reshaping B2B SaaS Marketing
Google’s AI Mode is rewriting how B2B SaaS buyers search, evaluate, and decide without ever visiting your site. Learn what it means for your SaaS.
Cris S. Cubero
May 27, 2025
Content Marketing
Stop Worrying About Website Traffic. Here's What SaaS Leaders Should Track in 2025
Seeing declining web traffic? Discover why leading SaaS CEOs now focus on pipeline-driven metrics and revenue growth instead of traffic KPIs.
Cris S. Cubero
May 22, 2025
SEO
B2B SaaS SEO in the Age of AI: What Founders Needs to Know
B2B SaaS SEO in 2025 isn’t what it used to be. Learn how to adapt, dominate AI-powered search, and turn organic traffic into real pipeline growth.
Cris S. Cubero
Mar 14, 2025
Content Marketing
6 Foundational Blogs Early-Stage SaaS Companies Should Produce
Discover why blogging is essential for early-stage B2B SaaS companies and how to build a strategy that ranks, converts, and scales with Kalungi's...
Cris S. Cubero
Mar 12, 2025