For SaaS companies that are not ready for the START Plan, the COACH Plan provides access to the same best practices and expertise.
Even if you don't have time or money yet, you're making marketing decisions around positioning, pricing, and building your first website.
Your coach can help you make the most out of those early and important choices.
Combining the day-to-day responsibilities of your marketing leader who is responsible for leading the marketing charge and delivering results, with a seasoned marketing executive who’s “been there, done that” for decades, is the perfect formula for professional growth and as a result, business impact.
Every situation and person is different. Kalungi will pair your marketing lead with a CMO who has the experience that matches their marketing development needs.
The rhythm of a weekly one-hour meeting creates a tight professional focus. The use of SKYPE/ZOOM or other similar video meeting technology allows your marketing lead to meet with the properly matched CMO from anywhere in the country.
Meeting weekly ensures a solid rhythm for discussing top priorities and related issues. In addition, quarterly check-ins with the CEO or supervisor keeps everyone on the same page and allows the company to track progress in professional development.
The monthly retainer for our Coaching program starts with a Mentor service at $6,000/Month, including the sharing of all SaaS B2B Best Practices. In this case you do the work, and our coach is focused on making your Marketing Leader successful.
If your Coach needs to take more ownership of marketing success across your organization, and deliver results by partly showing you how it's done, we offer a richer Coach package, at $8,500/Month. Now we will do some of the work that's new together.
Finally, an Advisory Coach for your organization can own a specific project, and deliver results at $12,500/Month. This provides all the Coaching benefits, but will not only own a strategic project, but also participate in your Executive Team.