Coach

For SaaS companies that are not ready for the START Plan, the COACH Plan provides access to the same best practices and expertise. 

Even if you don't have time or money yet, you're making marketing decisions around positioning, pricing, and building your first website.

Your coach can help you make the most out of those early and important choices.




coach_Kalungi

Who’s it for?

  • CEOs who are doing the CMO job on the side
  • CEOs who want a foundation in marketing before hiring a marketing team
  • CMOs who are new to the Job, SaaS or B2B, and want to speed up their ramp

What’s it for?

  • An experienced CMO who has your back when you make big decisions
  • Learning marketing best practices and don’t reinvent the wheel
  • Get from Minimum Viable Product (MVP) closer to Product-Market-Fit (PMF)
  • Using seed investment wisely or for help in raising Series A money
  • Build your Marketing Function in the right sequence, with minimal resources

Program Details

 

What You Get

  • Hands-on, practical advice and assignments to get your Marketing going
  • Weekly meetings with your CMO Coach executive mentor to discuss key initiatives, challenges, organizational issues, and communications opportunities
  • Ad-hoc access to your CMO Coach as things pop up during the week
  • Continued challenge to build your Marketing function to drive growth. 

Why It Works

Combining the day-to-day responsibilities of your marketing leader who is responsible for leading the marketing charge and delivering results, with a seasoned marketing executive who’s “been there, done that” for decades, is the perfect formula for professional growth and as a result, business impact.

 

The Right CMO

Every situation and person is different. Kalungiwill pair your marketing lead with a CMO who has the experience that matches their marketing development needs.

 

How You Meet

The rhythm of a weekly one-hour meeting creates a tight professional focus. The use of SKYPE/ZOOM or other similar video meeting technology allows your marketing lead to meet with the properly matched CMO from anywhere in the country.

 

When You Meet

Meeting weekly ensures a solid rhythm for discussing top priorities and related issues. In addition, quarterly check-ins with the CEO or supervisor keeps everyone on the same page and allows the company to track progress in professional development.




Pricing

Tier 1

$6,000

 

The monthly retainer for our Coaching program starts with a Mentor service at $6,000/Month, including the sharing of all SaaS B2B Best Practices. In this case you do the work, and our coach is focused on making your Marketing Leader successful.

Tier 2

$8,500

 

If your Coach needs to take more ownership of marketing success across your organization, and deliver results by partly showing you how it's done, we offer a richer Coach package, at $8,500/Month. Now we will do some of the work that's new together.

Tier 3

$12,500

 

Finally, an Advisory Coach for your organization can own a specific project, and deliver results at $12,500/Month. This provides all the Coaching benefits, but will not only own a strategic project, but also participate in your Executive Team.

We'd love to hear your story

Join 30+ successful B2B SaaS companies on the path to achieving T2D3.

Let's talk