Partner with a T2D3-certified SaaS marketing coach to boost your growth

Get guidance from a marketing coach trained in our tried-and-true playbook for growth that's built through our experience leading marketing for 70+ B2B SaaS companies.

Weekly syncs, assignments, and access to Kalungi's library of templates and resources give you the tools you need to lead your company's marketing with confidence.

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Don't leave your marketing up to chance

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Work with a SaaS marketing coach that’s done it before

When you’re making big decisions for your marketing function, you want experience on your side. Our CMOs have worked with B2B SaaS companies of all shapes and sizes, and bring with them not only their own knowledge and experience but that of our entire CMO and specialist team.

Get your marketing right the first time with expert guidance from our coaches.

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instant-cmo

Get on the path to growth, instantly

Hiring and onboarding your own CMO is an expensive and time-consuming process, but without their knowledge and experience your marketing won't have the guidance it needs to find the right path to growth.

Our CMO coaches offer you the same expert advice and insights you need to unlock your team's full potential and get your marketing rolling fast without the hassle and price tag.

See what our clients had to say about our team of coaches

"Having a SaaS CMO for the months approaching our main product launch was very attractive. Someone with previous experience in this area could guide us in building the marketing foundations for our business. LIGR wasn’t ready for a full-time CMO, but we knew this was our most crucial time for laying the right foundations."

 

 

"We were looking for someone that knew what they were doing and could take our marketing engine to the next level. More importantly, we wanted someone that would fully integrate and be a member of the team. Antoine was able to do both."

 

 

"Alex is a passionate and innate leader with endless knowledge of B2B SaaS marketing. I was lucky enough to call him a mentor in his time as Fractional CMO at Clariti, where he led a successful rebrand, and never ceased to amaze me with his energy and dedication to his work and team."

 

 

"Yusuf helped us realize a great outcome and we were able to triple our pipeline YoY. In the final stretch of our working relationship Yusuf acted as our fractional CMO. During that time Yusuf helped me design and organize the Business Development and Marketing departments whike also hiring an in-house marketing team to help with our go-foward strategy. I highly recommend Yusuf and his knowledge and experience."

 

 

"Brian and his team have been critical to our success to date. We did not have a single dollar in SaaS revenue when we first engaged. He took us from defining our ICP to initial SaaS sales and through our continued growth to this point. We’ve exceeded our sales goals in each of the first three months of our operation and seem to be on a very exciting trajectory going forward."

 

"I consider myself lucky to work with Silvia, it’s been easy to hand over responsibilities and be 100% confident that our brand is in the best hands. If you’re looking for an exceptional marketing leader, with the utmost integrity and work ethic, who always strives for growth and improvement, look no further."

 

 

How does it work?

weekly saas cmo coach meeting

Each week you’ll meet with your CMO coach to discuss key initiatives, challenges, and opportunities and plan out the best next steps for your marketing. With actionable advice and assignments, you’ll walk away from each call with a clear to-do list based on our tested growth playbook.

Whenever necessary, our coach will also be able to call on the knowledge and support of our team of marketing specialists to give tactical guidance on content, web dev, automation, design, and more.

If any burning questions or big developments pop up throughout the week, just reach out to your coach, and they’ll respond as soon as possible.

Our marketing coaches can help you with…

Building and confirming your go-to-market

go to market strategy coaching

Building and confirming your go-to-market

Your coach will guide you through the essentials of building out a GTM strategy tailored to your brand. From positioning and messaging to growth priorities to your ICP and personas.

Planning, budgeting, and forecasting your marketing

budgeting planning and forecasting coaching

Planning, budgeting, and forecasting your marketing

With weekly check-ins, your CMO coach will guide you through planning out tactical marketing steps as well as planning out large strategic budgets, presentations, reports, and more.

Launching essential demand and lead gen campaigns

demand and lead gen campaign coaching

Launching essential demand and lead gen campaigns

Get advice and insights on what campaigns to launch next, best practices to make the best use of your marketing budget, and guidance on managing your marketing team for success.

Hiring your ideal marketing team

saas marketing hiring coaching

Hiring your ideal marketing team

Make sure your next marketing hire is the right one with hiring advice and candidate feedback from your CMO coach.

go to market strategy coaching

Building and confirming your go-to-market

Your coach will guide you through the essentials of building out a GTM strategy tailored to your brand. From positioning and messaging to growth priorities to your ICP and personas.

budgeting planning and forecasting coaching

Planning, budgeting, and forecasting your marketing

With weekly check-ins, your CMO coach will guide you through planning out tactical marketing steps as well as planning out large strategic budgets, presentations, reports, and more.

demand and lead gen campaign coaching

Launching essential demand and lead gen campaigns

Get advice and insights on what campaigns to launch next, best practices to make the best use of your marketing budget, and guidance on managing your marketing team for success.

saas marketing hiring coaching

Hiring your ideal marketing team

Make sure your next marketing hire is the right one with hiring advice and candidate feedback from your CMO coach.

Meet our coaches

A seasoned marketing executive with 15 years of experience and a proven track record of driving strategic growth across diverse industries and organizational scales in B2B, B2C and D2C, Adriano brings a blend of strategic leadership, hands-on execution, and business insights to every project.

 

See Adriano's Experience

Antoine is a strategic marketing leader with a Master’s in International Business from NYU. Prior to his role as a Fractional CMO at Kalungi, he worked as a PR Consultant for the UN. Antoine is trilingual and has a proven track record of building marketing functions for SaaS companies in the healthcare, human resources, and gaming industries.

 

See Antoine's experience

Brian leads the Marketing Leadership team at Kalungi where he trains and mentors up-and-coming Fractional CMOs. Brian is an executive-level marketing leader who has managed teams in diverse industries and company sizes. He combines high-level strategy with tactical execution and business leadership expertise to build and scale marketing departments for long-term growth.

 

See Brian's experience

With a diverse career path that combines strategic thinking with hands-on execution, Cecilia brings a multidisciplinary approach to B2B SaaS marketing, grounded in translating deep buyer understanding into impactful and creative initiatives to drive long-term growth.

 

See Cecilia's Experience

Duff Ferguson is a fractional CMO and expert in GTM strategies for B2B SaaS companies from $2M-$20M ARR. His work helps companies enter new markets, identify gaps in their marketing strategy and unlock rapid growth by upgrading critical areas such as narrative, owned/earned media, holistic funnels, analytics and team.

 

See Duff's experience

As a seasoned senior executive with three decades of progressive experience, Neil excels in developing and directing technology businesses. With expertise in global strategic planning and a talent for fostering collaboration, he drives exceptional results. Neil is known for nurturing talent, creating a marketing infrastructure for profitable growth, and identifying and achieving strategic goals.

 

See Neil's experience

With experience in both B2C and B2B companies and years of leading marketing teams, Silvia brings direction, organization, experience, and a curious mind to each project she works at. Her strengths lie in Inbound Marketing, creating strong GTM strategies, and combining creativity and data to make better and more informed decisions. 

 

See Silvia's experience

At Kalungi, Yusuf has worked with various B2B SaaS businesses in different growth stages, including pre-MVP, pre-PMF, PMF, and 20+ year-old established businesses. He’s also helped a few B2B SaaS companies expand into the North American market.

 

See Yusuf's experience


Frequently asked questions

What does a coaching engagement cost?

While the final price will depend on the seniority of your coach and your specific needs, CMO coach engagements start at around $6,500 per month. Get in touch with us for a more accurate estimate according to your situation.

How many hours will I get with my coach every week?

In a standard coaching engagement, you'll meet with your coach weekly for a one-hour discussion. During this time, you'll be able to review, plan, or get advice on any important items as well as what your next steps should be. If you need more time and support from your coach, we offer customized coaching packages to give you extra time and assistance.

Your CMO coach will be available throughout the week, however, to answer any questions that arise. They will also dedicate time between meetings to creating assignments, reviewing materials, and doing whatever else is needed to come prepared for your weekly sync.

What kind of support and guidance will I receive from my coach?

Each week you'll be able to meet with your coach as well as communicate with them between meetings—this level of support will remain constant. What areas you receive guidance on, however, will frequently change based on your current stage, needs, concerns, plans, budget, etc.

What if I need more tactical support?

If you are at a stage where you need to start growing quickly but don't have the marketing team to do it, Kalungi's full-service marketing support offerings could be a great fit for your company.

With a complete team of marketing specialists, a fractional CMO, and a tested playbook guiding your path to T2D3 growth, Kalungi provides funded SaaS companies with all the tools they need to hit their growth goals.

Learn more about what a Kalungi full-service engagement could look like here.

Let’s talk about how a CMO coach can put you on the path to T2D3 growth

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