Fractional CMO

Cecilia Pérez-Muskus

With a diverse career path that combines strategic thinking with hands-on execution, Cecilia brings a multidisciplinary approach to B2B SaaS marketing, grounded in translating deep buyer understanding into impactful and creative initiatives to drive long-term growth.

Cecilia is a creative at heart and a strategist by design. She has experience in establishing the right marketing foundations aimed for exponential and sustainable growth. From designing comprehensive go-to-market strategies, establishing competitive differentiation, messaging, and brand concepts for both new and established companies, leading website relaunches, to driving qualified leads through engaging campaigns through both inbound and outbound channels.

Coupled with her data-driven approach and ease to wear multiple hats, this positions her as a highly adaptable and results-oriented marketer. Her track record of achieving MQL growth while increasing quality and reducing costs demonstrates her ability to deliver impactful results, aligned with the industry's focus on measurable outcomes and ROI.

Cecilia Perez-Muskus headshot - T2D3 CMO Masterclass Certification
Fundación Sala Mendoza

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Results I've delivered



increase in MQL quality QoQ



reduction in MQL costs in paid channels


2 years

Average engagement length

My certifications

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Situational leadership

The Center for Leadership Studies

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T2D3 Certified Practitioner


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Inbound Marketing Certified


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HubSpot Marketing Software


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Content Marketing


Case studies

Case studies

CPGvision kalungi testimonial

Kalungi takes CPGvision marketing from zero to hero

PSignite is the company behind CPGvision, a software company that offers a fully integrated Revenue Growth Management suite with Trade Promotion Management at its core to manage and optimize trade spending and maximize profitable revenue growth. As TPM experts, they needed a SaaS expert to market their expertise to their world. And that's when Kalungi stepped in. 

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Feature Image - Aware360 Customer Story

Aware360's transformational journey with Kalungi

Aware360, a leading software company based in Calgary, provides the technology and response network needed to keep lone and at-risk workers safe.

Like many small businesses, Aware360 lacked a cohesive go-to-market strategy. A full engagement with Kalungi was the right choice for them.

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Get to know Cecilia, your prospective CMO.