This article describes the typical make up of a week of work for a SaaS Marketing VP or CMO who works in an Interim or Shared capacity.
COVID-19: How to make the most out of remote work
COVID-19 continues to make an impact on the economy, leaving companies across the globe to find new ways to continue operations and stay afloat.
With many businesses temporarily closing and others requiring employees to work from home, now is the time to make the most of it and take advantage of this new work opportunity.
Coronavirus threatens the global economy & transforms the workplace
From Asia to North America, companies all over the globe are being affected by the Coronavirus pandemic. Governments everywhere have instructed citizens to practice social distancing in order to prevent the spread of COVID-19. This has forced businesses to implement and test out work from home policies in order to avoid contact with others and keep employees safe.
Businesses have had to reconsider a number of policies, which have business leaders everywhere concerned instead of celebrating. While remote work is a valid strategy to maintain business continuity in times of crisis like the outbreak of COVID-19, investing in adequate resources is substantial for business success. This might mean taking advantage of and hiring remote services. Luckily, with the right digital tools and resources, remote work can be easy.
How to make the most out of remote work
Remote work may seem scary and unproductive for some, while to others, it’s a relief. If you’re worried about productivity after sending your employees home, here are a few tips on how to make the most out of it.
Keep communication open
When you’re not in the office, communication is key. Keep communication open and be proactive when engaging in conversations by using and implementing the right online tools and channels.
Implement the right tools
Don’t just rely on phone calls and emails when working from home. Instead, implement the right digital tools that will set your business and your employees up for success.
Set clear expectations
In an office, it’s easy to set expectations and see noticeable progress. At home, it can be difficult to complete work and stay productive if you don’t know what’s expected of you, especially in the middle of an anxiety-ridden global pandemic like COVID-19. Setting clear expectations of yourself and staff will transform the work from home experience and ensure that work is still conducted in a timely and efficient manner.
Use it as an opportunity
If possible, you should use this as an opportunity. Did you rely heavily on in-person events operations?Here are 9 ideas on how to put your event money and time to good use. Continue your operations at some capacity by altering your current business offerings and services. Make the most out of the government-mandated social distancing and find remote services you can take advantage of.
Consider remote services to help your business
Are you a small software company? Do you need marketing assistance? If your marketing is not living up to expectations, and you’re running out of time, getting someone with a lot of the relevant experience could be what’s needed to get you back on track and on the road to success. The good news is, you can do this while you’re working from home.
We understand that it takes a lot of time to find the right CMO. You have to assess all variables--skillset, credentials, relocation, and cost. Don’t let COVID-19 affect your business even more and prevent you from getting the help your business needs. As an alternative to hiring full-time CMOs or marketing team members in these trying and risky times, you can get our marketing services delivered remotely.
Benefits of hiring a remote CMO and marketing services agency
- Save money: Amidst a global pandemic, businesses are struggling everywhere. Full-time employees cost more -- salary, space, equipment, tools, etc. Hiring a remote worker or team saves on these long-term costs.
- Get the best of the best: Remote interim CMOs and digital marketing agencies have the ability to work with companies all over the world. This gives them the latest tool belts, experience, and practices to be the best at what they do and ensure you are making a good investment for your business.
- No long-term commitment (and exit package): By hiring a remote interim CMO, you don’t have to worry about any long-term commitments or costs.
Remote work provides new opportunities
Due to COVID-19, businesses across the globe are testing out remote work policies. Some may see it as a challenge while others see it as an advantage. The fact is, the whole world is online, and there will be remote work long after the coronavirus outbreak. By not tying work or collaboration to a physical location, you can leverage new opportunities and possibilities in the workplace and set your business up for success.