A startup can offer equity ownership or discount in the next round to an advisor or to an angel investor that will guide the fundraising process.
I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.
When you get started with HS as a SaaS B2B Company, here are the educational steps to take for your team in the most logical order.
If you have to dismantle your project and start over, the impact on your trajectory can be devastating. Can you get it right the first time?
When you want to get your Marketing Dashboard out of spreadsheets, it helps to adhere to a few simple rules.
When you find something that 'only you can do' or that you're 'best at' in a specific part of the market, you should explore that segment of the...
Your first Marketing Intern is a critical hire. While the work they will end up doing does not require deep experience, it makes a big difference.
Here are a few questions that can get to the core of your SaaS CMO interview fast.
Be extremely clear about what you think is most valuable when you sell your company. It can’t be everything. Your potential buyer will do the same.
When you hire your first Marketing Intern or Junior Employee, here is a list of tools and training to help them get started with B2B SaaS Marketing.
A SaaS Marketing Dashboard needs to help you do your job better. It’s not just a reporting tool. It will help you focus and be successful over time.
If you can get your customers to USE, LIKE and SHARE you're on your way to great churn reduction. These users are called Engaged Advocates.
How? Read the great story about how they did it.
To provide access to our B2B SaaS best practices to a broader audience, we offer to use our template and customize it, together with proper training.
You raised money and can hire your first Marketing leader. Check this sample saas marketing budget plan to push the right efforts and get a huge...
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