July 23, 2019

A SaaS CEO on Pivoting to what actually worked

by Stijn Hendrikse

When I worked with Olin Hyde and his team at LeadCrunch, we went deep into the questions:

  • What's it for?

  • Who's it for?

Since LeadCrunch's target audience are CMOs I felt very comfortable playing devil's advocate and challenging them to create real value for Marketing Leaders who often just want more high quality leads with the least amount of friction, and a result that is measurable in revenue, not just arbitrary funnel statistics. 

Olin and Sanjit, his co-founder, were incredible in turning their company from "just another" AI list provider to an end-to-end solution that really solves the challenges of a modern Chief marketing Officer.

The video is a bit promotional. I hope it still provides some value and allows you to relate to another SaaS CEO who was not affraid to change course to get their product right for their customers.

 

 

More info at https://www.leadcrunch.com/

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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