Content Marketing
How to Correctly Attribute SaaS MQLs to Content in 2025
Ten options to get you started to correctly attribute SaaS MQLs or SALs to content.
AUTHOR
Fadi George
Fadi George
Fadi co-founded Kalungi in 2018 with Stijn Hendrikse. He has over 20 years of experience in marketing and building businesses. He is a certified HubSpot Champion User.
Marketing Leadership
The Best 12 B2B SaaS Marketing Agencies with Niche Expertise to Consider in 2025
Explore the top 13 B2B SaaS marketing agencies for 2025 and discover why Kalungi is the best choice for a full-service agency team to scale your...
Fadi George
Feb 19, 2025
Content Marketing
+100 SaaS Acronyms Explained
Decode 100+ SaaS acronyms in our glossary for sales, marketing, and customer success. Perfect for SaaS founders looking to master industry jargon.
Fadi George
Dec 25, 2024
Strategy & Planning
12 SaaS Marketing Tips & Strategies You Can’t Afford to Miss in 2025
Discover 12 SaaS marketing strategies and tips. This guide helps B2B SaaS founders and executives master SaaS marketing to scale their business.
Fadi George
Dec 25, 2024
SEO
SaaS SEO - The Actionable Guide to Drive Rresults in 2025
Discover how to create a world-class SaaS SEO strategy in 2025. This guide helps SaaS businesses rank higher, convert better, and grow faster.
Fadi George
Dec 1, 2024
Strategy & Planning
Valuing SaaS Companies: How to Value a New Software Business
Learn how to value your SaaS company in 2025. Explore different valuation methods and strategies to boost your company's worth for investors and...
Fadi George
Nov 30, 2024
Content Marketing
A Guide to Building Your 2025 B2B SaaS Content Marketing Strategy
Discover how to build a results-driven B2B SaaS content marketing strategy for 2025. Learn actionable strategies to create content that converts.
Fadi George
Nov 28, 2024
Content Marketing
Unlocking the power of AI: Transform your content creation process
Transform your content creation process with AI-powered tools. Unlock insights, streamline workflows, and deliver exceptional content, faster.
Fadi George
Aug 29, 2023
Metrics / OKRs
How to Accurately Calculate Customer Acquisition Cost (CAC) in SaaS Companies
Get a clear picture of your SaaS CAC. This guide covers CAC formulas, examples, benchmarks, and actionable tips for reducing acquisition costs.
Fadi George
Jun 23, 2023
Content Marketing
Email personalization best practices
By following email personalization best practices, you can leverage the true power of email, build a great brand, and drive demand.
Fadi George
Feb 17, 2023
Strategy & Planning
S.T.O.P: 4 Steps to evolve a service and launch a SaaS product
Follow this 4-step methodology to evolve your business in a systematic way and productize your services and make the steps towards offering SaaS.
Fadi George
Dec 29, 2022
Content Marketing
How to write technical content for SaaS products
Learn more about our pro tips for how to write good, valuable technical content for software products–regardless of your technical expertise.
Fadi George
Dec 20, 2022
Content Marketing
11 dos and don’ts of content strategies & writing for SaaS
Learn more about our 11 do’s and don’ts when building a content strategy and writing for SaaS.
Fadi George
Oct 24, 2022
Strategy & Planning
How to migrate from WordPress to HubSpot, successfully!
Securely migrating a WordPress website to HubSpot can be done. Use this checklist based on hundreds of migrations.
Fadi George
Oct 21, 2022
Marketing Leadership
The importance of B2B SaaS reviews and referrals
Learn the importance of reviews and referrals for your B2B SaaS Marketing strategy, and how it can impact revenue and boost conversion rates.
Fadi George
Jun 22, 2022