Content Marketing
How do I correctly attribute SaaS MQLs to content?
Ten options to get you started to correctly attribute SaaS MQLs or SALs to content.
How to build a B2B SaaS marketing engine
Strategy & Planning
How to set up your SSL naked domain redirect on HubSpot
Use this blog as a guide when setting up your naked domain redirect—whether you use HubSpot or a different service.
Fadi George
Mar 8, 2022
Customer experience
Tips for transparency in B2B SaaS marketing
Focusing on consumer retention is essential. Here's why being transparent to consumers is key for modern B2B SaaS Marketing.
Fadi George
Feb 11, 2022
Strategy & Planning
8 B2B SaaS marketing best practices
There are several SaaS marketing best practices you should consider to ensure a healthy pipeline and a good return. Here are our top 8.
Fadi George
Dec 10, 2021
How to buy a domain name: 4 expert tips
Get 4 expert tips on how to buy a domain name quickly, for the right price, and without even clicking the search button!
Fadi George
Aug 31, 2021
Content Marketing
How to measure the ROI and impact of your B2B SaaS content marketing
The first step towards impactful content marketing that drives an ROI is delivering the right value to the right people at the right time.
Fadi George
Aug 4, 2021
Product Marketing
How to write a SaaS product marketing one-pager + template
Stuck building a company one-pager? Learn how to create a beautiful, high-converting SaaS one-pager with examples and a template from our marketing...
Fadi George
Aug 2, 2021
Strategy & Planning
SaaS Valuations: How to value your software company in 2024
For software entrepreneurs and CEOs, the valuation process involves SaaS-tailored valuation multipliers and models. Learn what multiple to expect...
Fadi George
May 13, 2021
Strategy & Planning
Outbound email domains: Why you need them and what to evaluate
When creating your outbound email domain for account-based marketing (ABM) or sales strategy, use these three tips to secure the best domain for your...
Fadi George
Apr 14, 2021
Content Marketing
A simple guide to tactical SEO
Learn how to understand and implement tactical SEO into your B2B SaaS organic content creation.
Fadi George
Mar 30, 2021
SEO
A complete guide to on-page SEO [with checklist]
On-page SEO ensures your website content is optimized for humans and search engine bots so you can achieve the results you’re looking for.
Fadi George
Mar 30, 2021
Marketing Leadership
What is a fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an outsourced marketing executive who owns your marketing function without committing to an in-house...
Fadi George
Mar 30, 2021
Strategy & Planning
How to kick off your first fractional CMO meeting
So you've just been hired as a fractional CMO -- congratulations! You're now on your way to deliver impeccable growth for the company. Here's how to...
Fadi George
Mar 24, 2021
Content Marketing
5 reasons to mention competitors on your B2B blog
Giving your competitors backlinks helps their SEO rankings, domain authority, and more. So should you link to your competitors in your content? Here...
Fadi George
Mar 23, 2021
Content Marketing
How to nurture your B2B leads with targeted content [Template]
Add value and deliver the right message to the right people at the right time with targeted content for your B2B nurture campaigns.
Fadi George
Mar 5, 2021
Get notified on new marketing insights
Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.