AUTHOR

Bonnie Walker

With a background in B2B SaaS marketing, Bonnie has been recognized by multiple teams for her symphonic thinking abilities and strong attention to detail. This translates to creative campaigns structured for scalable growth, and anchored in meaningful, trackable metrics. As well as having earned her MA in Integrated Marketing Communication from St. Bonaventure University, Bonnie comes armed with a strong content strategy foundation. At Kalungi, she uses all of this to develop the success of her customers and individual teams. No matter the start point, Bonnie commits to developing the vision of each individual B2B SaaS organization's marketing future. Everything from the details to brand development to future-state marketing strategy receive the focus they deserve, enabling them to acquire the highest value customers, minimize churn, and drive ARR

Stories by Bonnie


Marketing Leadership

4 Red Flags in SaaS Marketing

Use our quick guide to detect the four common red flags of bad B2B SaaS marketing. Then, make sure you are subscribing to known best practices...

Content Marketing

The SaaS sales & marketing acronym Bible

The SaaS world loves an acronym, so say hi to your new go-to SaaS sales & marketing acronym glossary for quick checks during your next standup.

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