We’ve all heard numerous guidelines on how to come up with successful blog headlines that will be crawled by Google spiders and magically present themselves as top search results. I’m sorry to disappoint you, but it doesn’t work this way. Quite the opposite. If you think you’re smarter than Google algorithms, think again. You have to create content for people, not for robots. Even if you outsmart Google for a moment, even if you figure out how to get a leg up, your triumph will be short-lived because Google will catch up. Fast. The whole point of having relevant marketing material is that it will last. It will work for you 24/7 without you having to pay its salary. Great blog posts will work for at least 1 to 2 years. People will keep sharing it. Your target personas will engage with it.
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