B2B SaaS Marketing Plan Template For A SaaS CMO

Stijn Hendrikse
Jul 13, 2019

In this quick video with one of my colleagues, Ed Valdez and I walk through the template B2B Marketing plan for SaaS that I have come to depend on when building small, new marketing teams for B2B SaaS Companies. 

Enjoy and please send me your thoughts at


If you're interested in playbooks like this, please contact me and we can discuss many other scenarios like: 

  • SaaS sales playbook
  • SaaS product marketing plan
  • SaaS go to market strategy template

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