You’ve got some solid inbound leads, but now it’s time to kick things up a notch and start building your outbound presence. Isn’t it as easy as spinning up a new email address and buying a list? Not quite.
There are a few best practices that, if done at the start, will save you a world of trouble. Let’s start with why you need to purchase a dedicated outbound domain.
While I know you plan to offer high-value content within persona-based sequences, you can't always control how folks will react to your emails. If they do happen to be marked as spam enough times, then it will deteriorate the quality of your domain.
On the extreme end of the spectrum, this can even result in your domain being blacklisted. And this is the last thing you want happening to your business domain.
Because of this, it's best practice to keep your business domain completely separate from any prospecting. The prospecting (or outbound) domain will also have completely separate emails and mailboxes.
These separate mailboxes have the added benefit of allowing for easy organization of replies and follow-ups by your BDR team.
Now that you are convinced of the need for a dedicated outbound domain, what are the criteria for evaluation?
For example, if your business domain is ‘kalungi.com’, then having your outbound domain be ‘kalungi.net’ would be a good choice.
3. Finally you'll want to keep your endings fairly neutral. '.com' is ideal but you might want to reserve those options for any future main site changes you might want to make. You'll want to avoid such endings as .fun, .deals etc because they can make an organization less credible.
Common ending include:
Your next steps will be to select three to four possibilities and make the purchase. Then work with your team to warm up your domains and ready them for send out.
Ready for more?
Following these three steps will help you to build an effective, and always-improving ABM messaging machine.