Do you like waking up to your neighbor leaning out of her kitchen window and banging pots and pans at 2 a.m. for no reason? How about someone revving up his motorcycle by your door right about, say, 4:16 a.m.? Every single morning? Or how about that Facebook brand that keeps shoving ads in your face when you are sure you have turned them off several times? Or maybe that newsletter you never signed up for spamming your inbox? Or various organizations and businesses practically hanging on your tail, offering their products for you to try? Doesn't it make you see red? Makes your blood boil? Well, imagine yourself in the shoes of your prospects. How would they feel if you did the same to them? Right. You get it. Don't do it. Don't be a desperate noisemaker. Be a nice neighbor, bake cookies for people, weed their gardens, and walk their dogs.
Let's take a look at what's out there. Almost all marketing tools, agencies, and people can be divided into two categories: the ones that help you create more noise, and the ones that help you listen to your customers and understand their needs.
There are all the listeners. Take a look at them, read them, learn from them.
Your to-do list: