Strategy & Planning

A tool to map your growth plan

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This is an example of a great tool, the Ansoff Matrix. It's a very simple exercise that can have a profound impact on how the leadership team of a SaaS Company thinks about product priorities, sales investment, and of course, the marketing approach. 

Here is a sneak peek. It's pretty straightforward to use this as a discussion exercise for a Leadership Meeting.

For more examples of things you can use to fill your Ansoff Matrix, check out this list of 50 growth levers for your marketing strategy.

For a complete step-by-step guide on running facilitating the Ansoff's growth matrix within your team, check out: How to use Ansoff’s Growth Matrix to guide your SaaS go-to-market strategy


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