July 30, 2019

A tool to map your growth plan

by Stijn Hendrikse

This is an example of a great tool that you can find in the "Growth Gears" book by Art Saxby and Pete Hayes. It's a very simple exercise that can have profound impact on how the leadership team of a SaaS Company thinks about product priorities, sales investment, and of course the marketing approach. I encourage you check out the book  to get the most out of this instrument. 

Here is a sneak peek. It's pretty straightforward to use this as a discussion exercise for a Leadership Meeting.

growth-plan-saas

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

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