Content Marketing
On puppies, Jupiter, and knowing your customer
Great Marketing starts by knowing your customer. Here I'd like to share some thoughts on how software startups can do this effectively.
This is an example of a great tool, the Ansoff Matrix. It's a very simple exercise that can have a profound impact on how the leadership team of a SaaS Company thinks about product priorities, sales investment, and of course, the marketing approach.
Here is a sneak peek. It's pretty straightforward to use this as a discussion exercise for a Leadership Meeting.
For more examples of things you can use to fill your Ansoff Matrix, check out this list of 50 growth levers for your marketing strategy.
For a complete step-by-step guide on running facilitating the Ansoff's growth matrix within your team, check out: How to use Ansoff’s Growth Matrix to guide your SaaS go-to-market strategy
