This is an example of a great tool that you can find in the "Growth Gears" book by Art Saxby and Pete Hayes. It's a very simple exercise that can have a profound impact on how the leadership team of a SaaS Company thinks about product priorities, sales investment, and of course, the marketing approach. I encourage you to check out the book to get the most out of this instrument.
Here is a sneak peek. It's pretty straightforward to use this as a discussion exercise for a Leadership Meeting.