What is a marketing qualified lead in SaaS? It's one of the most important questions your marketing and sales teams can answer as you ramp up your...
A step-by-step guide for facilitating a growth planning exercise with your team using Ansoff’s Growth Matrix. Exercise 1 of 7 in our GTM workshop...
Landing pages pay dividends when you get them right. Here's my guide to building the main elements of a high-converting B2B SaaS landing page.
As your company grows, your marketing function will require different skills. Here's a framework for structuring your B2B SaaS marketing team.
Download our B2B ideal customer profile (ICP) template to help you build your own. Create an ICP to better focus your resources on great-fit...
Markets are competitive and many products solve similar problems. Here are our B2B positioning strategies for your company with a strong value...
There are plenty of metrics for SaaS sales and marketing leaders to keep tabs on, but there's one dashboard every B2B software marketing leader...
Industry events are great opportunities for activating marketing campaigns if you have the right focus. Here's how to prioritize your efforts, along...
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
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