As a small company just starting out you don’t have any brand equity yet. Nobody knows about you. How do you become credible? It’s very hard to build a name when you’re brand new. You don’t have the size of a big company. You don’t have a large amount of customers. You don’t have a reputation. You don’t have people who are famous or have big resumes. You do have one thing, however. You have your first customer, or maybe even a few of them. 5, 10, or 20. These are the people or companies who have chosen your company’s solution or service because they really liked it or because they trusted you enough despite your lack of operational history and established name. For some reason they chose you over your competitors. That's great. In fact, this your most precious resource to help grow a reputation.
Your to-do list: