If you’re a part of a B2B SaaS startup, chances are that your company will need to add professional investors in the near future. Even if you’re already profitable, professional investors like Angel Investors or Venture Capitalists can unlock incredible doors for your business, allowing you to build out your product, invest in new initiatives, break into new markets, or connect you with thought leaders for advice or additional investments. Institutional investors can bring a lot to the table for your company, so it’s critical that you create the best pitch possible.
This pitch needs to quickly and effectively describe many things to your investors about your startup, the market it plays in, its plans for the future, and its potential. This presentation can be the deciding factor between a low and high valuation, a disappointing and company-changing investment, & a cancerous and nurturing investor. So it’s important to make sure spend the time to get it right, upfront. Here are some topics you should include to make sure you tell your business’s story the right way.
In order for your B2B SaaS company to be successful, it has to solve a problem in its market. What problem(s) does your company solve? How impactful are they to customers and the industry? Here are a few ways you can accomplish this:
Summarize why your product or service is important, given the problem you’ve identified in the previous slides. How does it solve the problem? What underlying technology does it use? And most importantly, what makes your solution different from the competition? Here are a few topics that can help you get this point across:
Demonstrate to investors why your company is different from the competition. This could be accomplished in many different ways but be sure to leverage what is special about your company in your narrative. Why is your company special? What about your company differentiates you from your competition? Here are some topics we’ve used in the past:
Are you positioned to service a different need in the marketplace? Does your product or service allow you to take advantage of market challenges?
Here is where you get to show off about why your company is so great. What assets, whether human capital, proprietary technology, or unique positioning do you have that will set you apart from your competitors?
Now is the time to bring it home. As great as the information I’ve given you is, your pitch will be dead in the water without a thought-out and specific plan on what you will use your most recent round for. Here are some categories to think about:
At Kalungi, we have used these pieces of information to give great pitches to investors and to help tell clients’ stories the right way, to attract the right investment, from the right investors. However, it is important to note that creating an investor pitch deck is not a science.
Different narratives fit different companies, products, and investors. As a result, the outline will change, depending on your company’s strengths and weaknesses, as well as the current state of the market. So take what I’ve given you and make sure to use it in the way that tells your story the best. After all, no one knows your company and what it brings to the table better than you! Now, go out there and lock in your company’s next round of investments.