Demand Generation
Leads: Use them or lose them
When should B2B SaaS opportunities and leads go back into the nurture pool and get a new owner? Read here to find out.
Demand Generation
When to ask your customers for a referral?
Most B2B SaaS Companies are far too conservative with asking for referrals. Find out the best times to ask here.
Strategy & Planning
4-step company branding exercise [template included]
Use this Template for company branding exercises with your team to establish your current Brand Identity and Brand Aspirations. Our branding exercise...
Content Marketing
19 amazing sites with beautiful, copyright-free photos
Here is a list of sites that offer rich, creative, completely copyright-free photos that can be used in blog posts, Powerpoint, websites, or anywhere...
Strategy & Planning
The Foundation of a Successful SaaS GTM (Go-to-Market) Strategy
Learn how to build a winning SaaS go-to-market (GTM) strategy with this guide. Discover the key pillars to drive scalable growth in the SaaS...
Content Marketing
Your most important piece of content (do you have it?)
This google sheet helps to organize Customer Testimonial Interviews and team surveys into one-liner database. Start building one if you haven't yet.
Content Marketing
How to find writers based on your top keyword focus
When I work with a B2B SaaS Company, I always need to build a team of contributing writers. Here is how I usually find them.
Product Marketing
How to plan your new SaaS product roadmap [w/template]
When you're planning a new product for your B2B SaaS company, getting input for features from your internal team can set a solid roadmap for growth....
Strategy & Planning
SaaS CMO Salary & Cost Breakdown: What to Pay for a SaaS CMO
Discover the true cost of hiring a SaaS Chief Marketing Officer (CMO). Compare full-time CMO salaries with cost-effective fractional CMO options.
6 key ingredients for every marketing campaign
Every marketing effort is a mini-campaign: a tweet, blog post, a YouTube video, a new webpage on your website. And every campaign needs these 6...
Product Marketing
Freemium/premium vs. try/buy
Learn how to pick between a Freemium model versus a Free Trial model as your SaaS conversion strategy.
Strategy & Planning
Who do you want to be when you grow up?
Check out these strategic approaches for your SaaS company. Differences from branding, positioning, messaging, pricing and campaign perspectives are...
Content Marketing
Great Brand Value Examples
Company values are critical to building a sustainable brand. Brand values need to be clear, constantly repeated and communicated and updated as...
Demand Generation
B2B SaaS marketing funnel benchmark conversion rates [w/template]
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
Strategy & Planning
How to Build a SaaS Brand Positioning [Free Survey Template Included]
Build your SaaS brand positioning with our survey template! 20 questions to refine your messaging, value prop, & strategy. Perfect for B2B SaaS...
