When Will 1:1 Marketing Finally Become Real?
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
When you go to a hotel as a gold or platinum loyalty member, do you actually get the same pillow type as you had ordered last time? It usually isn't.
If you have to dismantle your project and start over, the impact on your trajectory can be devastating. Can you get it right the first time?
I believe a Marketing team that has found it’s Rhythm should not spend more than 10% of it's time on measuring, learning, optimizing and planning.