Strategy & Planning

4 Phases Of A B2B SaaS Marketing Plan

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In working with tens of B2B SaaS companies in the past years, I've found a pattern in how the B2B SaaS Marketing function evolves. There is a sequence of KPIs, investments and focus areas that is critical for success. In this video, I walk you through the various aspects of a B2B SaaS Marketing Plan that evolve as your SaaS Company matures.

B2B SaaS Marketing Plan explained

HubSpot Video


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