Demand Generation
B2B SaaS marketing funnel benchmark conversion rates [w/template]
Download the SaaS funnel stage template. What are good conversion rates and benchmarks for the stages of the B2B SaaS sales and marketing funnel?
Relevant Contents
In working with tens of B2B SaaS companies in the past years, I've found a pattern in how the B2B SaaS Marketing function evolves. There is a sequence of KPIs, investments and focus areas that is critical for success. In this video, I walk you through the various aspects of a B2B SaaS Marketing Plan that evolve as your SaaS Company matures.
B2B SaaS Marketing Plan explained
