You’ve nurtured your leads, guided them, and provided a solution during the B2B SaaS onboarding. Now invest in your B2B SaaS customer retention...
In working with tens of B2B SaaS companies in the past years, I've found a pattern in how the B2B SaaS Marketing function evolves. There is a sequence of KPIs, investments and focus areas that is critical for success. In this video, I walk you through the various aspects of a B2B SaaS Marketing Plan that evolve as your SaaS Company matures.
B2B SaaS Marketing Plan explained
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After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a marketing agency that specializes in assisting B2B SaaS companies.