B2B SaaS Funnel Conversion Benchmarks

Stijn Hendrikse
Jul 29, 2019

A common question that pops up for B2B SaaS Marketing VPs is what are "good conversion rates" for the various stages of the funnel.

This is a very tricky topic since every customer segment and go-to-market approach will drive wildly different answers to this question. Not providing any answer is also not fair. Because there is some data available.

Below is not applicable to every team, company or situation. It's an average of data points that I collected from 7 B2B SaaS startups the past 5 years. I added some data from other CMOs who work with B2B SaaS companies.

It's a starting point. Nothing more.


Here are a few other sources on this topic:

You May Also Like

These Stories on Demand Generation

Subscribe by Email

No Comments Yet

Let us know what you think