From No Strategy to 5+ Signups a Day: How PermitDocs Grew With Kalungi

PermitDocs gives professionals in architecture, engineering, construction, and real estate fast access to local zoning and code data, aggregating information from dozens of municipal sources into a single, searchable platform.

“In San Diego County alone, there are 21 different municipalities,” said co-founder Sigalit Ron. “there are 21 different municipalities they have to go through for zoning and code information. They either have to call city hall, go to municipal sites, contact other professionals, or rummage through hundreds of websites. With PermitDocs, it can all be done in one platform.” — Sigalit Ron, President, PermitDocs.

But having a powerful product wasn’t enough. Early traction came from personal connections and basic Google Ads. To grow, they needed a full-funnel marketing strategy, and a team to execute it. That’s where Kalungi came in.

Results at a Glance:

• A complete go-to-market strategy and funnel buildout.
• New brand messaging and ICP definition.
• 5–6 signups per day within 2 months of beta launch.
• Full-service marketing execution with on-demand CMO support.

The Challenge: No Strategy, No Team, and No Scalable Plan

PermitDocs had a unique solution and real market demand, but their growth was limited to founder-led outreach and isolated paid ads. They knew they needed more than just one marketer, they needed a strategic partner who could act like an extension of their internal team.

“We were looking for a company that would specifically meet our needs and provide us with both a chief marketing officer and an entire marketing team. We wanted a partner that could be an extension of the PermitDocs team.” — Sigalit Ron.

The Solution: Kalungi’s Full-Service SaaS Marketing Engine

Kalungi came recommended by a mentor in San Diego. With deep B2B SaaS experience and a proven go-to-market methodology, they were the right fit.

“We chose Kalungi because we felt they’d give us the best leg up to go to market,” said Sigalit. “They specialize in scaling B2B SaaS companies.”

Kalungi helped PermitDocs define their ICP, messaging, and long-term growth plan. They built the funnel, stood up marketing operations, and gave the founders hands-on support throughout the process.

“Kalungi makes sure that everything going on behind the scenes is managed, and ensures the work gets done, I get regular updates and a helping hand in any questions I have with everything to do with our marketing strategy. Any time I ever need him, our CMO is always available and a slack away.” - Josh Rosenthal, co-founder.

The Results: Rapid Signup Growth and a Confident Team

In just two months post-beta, PermitDocs saw a strong wave of user signups, between 5 to 6 per day, driven by the new go-to-market strategy and content programs put in place by Kalungi.

“We’ve been able to sign up users much more rapidly than I would have thought,” said Sigalit. “It’s been a fantastic experience.”

The experience also gave the leadership team a new appreciation for what marketing can deliver.

“Coming from a product background, I’ve always felt tension with marketing. But this has changed that. Kalungi has made me appreciate it—and enjoy it,” Sigalit added.

Kalungi: A True Strategic Partner

“If you’re looking for a full-service B2B SaaS marketing agency that you can trust and get a strong return on, I would definitely recommend Kalungi,” said Josh.

“They work hard to understand your market and your goals. They find the right solution for where your company is today,” Sigalit concluded.

Want to Grow Like PermitDocs?

Kalungi can help you turn your B2B SaaS product into a scalable marketing engine. Our expertise comes from our team of highly trained and experienced CMOs who lead our team of SaaS specialists to create and execute personalized strategies for each company that we work with based on our T2D3 methodology.
Schedule a call to learn how we can help you grow.