Building an air-tight B2B marketing function requires the right mix of strategy and tactics. You need to point yourself in the right direction, build the rocket ship and get the right fuel mixture so you don't burn out. This series is designed to help CEOs, Investors and Marketing leaders do exactly that.
The series is led by Kalungi's co-founder and B2B SaaS industry expert, Stijn Hendrikse. Stijn has served as a CMO, CEO, or Board member for over 15 startups – primarily in the B2B software space. From this, he founded Kalungi – a hybrid agency that combines marketing leadership and agency resources to take B2B SaaS companies to market.
ABOUT THE HOST
"'Experience' is the phrase that comes to mind when I think about Stijn. I’ve had the opportunity to work with Stijn over the course of the past several years. Stijn brings a wealth of marketing knowledge and wisdom to bear on every situation. He has the real-world software industry experience to bring all of the best practices for rapidly growing organizations together into a plan for achieving the desired results."
"Stijn is a leader who inspires his team to give their best. I have worked with Stijn for several years, first at Microsoft, and then at a B2B company that was just starting to make big, bold investments in people and in marketing. Under his sales and marketing leadership, revenue grew at an impressive 300% YoY."
"Stijn is a business, product and marketing visionary with strong people skills that can identify big business opportunities then execute a plan with maximum quality and efficiency."
"Stijn jumpstarted our efforts for scalable demand generation, allowing us to build the team and operation in support of our high growth revenue objectives. His expertise allowed us to shorten the learning curve and make smart decisions without big time effort or delays."