Remember we talked about your company’s reputation and going to parties? In a way, this post is a follow-up to that idea and a closer look at one of the most important tools you have: your website. So, you’re at a party. You’d like to sample some food. You come up to the serving table. What do you see? A stained spread, dishes crammed helter-skelter, some with the sauce running off the edge, some with questionable concoctions you can’t identify? Or do you see a freshly ironed white tablecloth tastefully presenting you with a few delicacies that make your mouth water? Apply the rule of "less is more." Don’t outsource your website to an agency (not like you have money to do it, anyway). Your website is one of your most important tools, not just for reputation building, but for brand awareness, marketing, and sales. Own the content. Own the message. Own the design. Hire people who can help you code it, create photography and art, but own the site yourself.
Your to-do list: