Does your homepage get the most of your website traffic? Great. But did you know that it's not necessarily a good thing? When people search for something online, find what they're looking for, and click on it, they create what I would call "healthy website traffic". If they end up on your website, it means they have consciously clicked on something they were interested in. Something led them to you. These visitors were properly targeted, which arguably means that they should never ever land on a vanilla everything-for-everyone homepage.
So, take a look at your website traffic. Study how it's distributed. See how many people enter your website via your homepage versus specific landing pages. This is an educational exercise. You must develop content that is specific to a certain topic, a certain audience, a certain problem solution, or certain opportunity. Every one of these is a piece of content. Every one of these should have its own landing page. People who are looking for those topics and who end up finding you via Google or some other search, when they click on your website URL, it should take them immediately to the content that's relevant. About 90% of all your traffic should end up on the landing pages that specific to what people are looking for.
If you have tons of traffic streaming to your homepage, it means one of two things.
Look at your web traffic and see how many people go to specific pages that are aligned with what they're looking for. If, for example, half of it goes to your homepage, ask yourself, "Hey, do I have enough content that is aligned with personas who need my product? Do I have enough content that is findable, SEO optimized, content that has its own landing pages?" You have to serve relevant content to people as soon as possible. That's the rule that rules everything. Relevance. You want relevant customers that are relevant for you, relevant to what you have to offer, and you must give them relevant information without delay. Because any delay online might mean a lost customer.
Your to-do list: