Demand Generation
Your first marketing campaign should be a referral program.
Are you wondering what your first marketing campaign should be? Simple. A customer referral program.
Demand Generation
Keep Your Friends Close, Your Investors Closer
Never delay the communication of bad results, setbacks or surprises. Share the good, the bad and the ugly with the investors that own the company.
Demand Generation
Does Anyone Want My Money?
This blog is about how we just have to make it easy for people to give us their money, and provide them great customer service, to grow our business.
Demand Generation
Why a lot of traffic to your homepage isn't always a good thing
It's important to realize that the best traffic with the highest conversion rate is much better handled by dedicated landing pages.
Demand Generation
Why every piece of content is a Campaign and needs a Landing Page
The steps for creating a small piece of content marketing for small business is not very different from building big enterprise marketing campaigns.
Demand Generation
Demand generation is dead
Demand is not ~generated~ any longer. You generate interest by being interesting. Relevance is what will make you stand out.
Demand Generation
Marketing execution, or driving a car
Metrics, Dashboards, Scrum meetings and To-Do lists. There are tons of tools to help you get stuff done these days. Here is an overview of using them.
