Stijn Hendrikse provides a quick overview of the four stages of growth that every B2B SaaS Company goes through as they build their SaaS Marketing...
The top SaaS website template by the top SaaS marketing agency
You’ve been looking for a SaaS website template (theme) for HubSpot CMS. As of 2021, there’s nothing out there tailored purely for SaaS companies. Now, you can implement one built by the top SaaS marketing company in the world.
Here is the walkthrough:
There are specific flows that users are comfortable with, and particular UX best practices demonstrated through millions of data points, better speeds, higher engagement, higher conversion, and most importantly, more revenue.
These points apply to SaaS companies worldwide. And because no website template or theme has been focused purely on these companies or deploys (out-of-the-box) all of these best practices, we created Atlas.
What is Atlas for?
Atlas was created for small- to medium-sized SaaS and Software companies using HubSpot CMS as their website platform.
Your website is the cornerstone of your online presence that brings a growth goldmine. From Search Engine Optimization (SEO) and content marketing to Pay-per-click (PPC) and landing pages, digital marketing tactics wouldn’t be possible without a healthy domain, user-friendly interface, and helpful content.
Unfortunately, website development timelines can take months -- with design, content, review, module ideation, testing, hosting, testing again, bug fixes, and more -- when you should be directing your valuable resources toward your products and marketing.
Website platforms like Hubspot, WordPress, Squarespace and GoDaddy provide templates that make building and scaling websites easy and intuitive.
So what’s the problem?
The SaaS (and B2B) buyer’s journey is long, and there isn’t a complete website theme available that is built for SaaS companies and has the most used elements (backed by data) on SaaS websites for best practices, right out of the box.
So, is it a SaaS website template or theme?
This is where it gets interesting.
You were likely searching for a template initially, but what we found is by leveraging the HubSpot CMS platform you can take advantage of themes. This is what HubSpot is optimized for.
The best way to think about it is an integrated backend that supports modules that are scalable, light on code (fast!), and can be expanded to not only your website pages but also your marketing emails. The way the Atlas SaaS website theme was built is to allow you to build quickly and focus on the marketing, rather than a heavy investment in web development - we think it's better if you deploy that money towards ad spend and campaign experimentation.
Who is Atlas for?
Resourcefulness is key to productivity when you have limited resources around development when you’re looking to build with “the lean startup” strategy. Because of this, the Kalungi team made the Atlas Hubspot theme for scale, so you won’t require a lot of development resources to develop and launch your site quickly.
You don’t need any web development experience to get Atlas up and running across your site. Instead, you can simply drag-and-drop responsive elements onto your page theme and input your content:
The theme includes every web page format you need to develop and launch a minimum viable product, or MVP, and build out on the theme over time with your SaaS company’s unique branding and voice.
Atlas has four main pillars of a SaaS website: your product features, landing pages, SaaS pricing pages, and a blog. SaaS pricing pages are one of the most challenging elements to get right, and they have a direct impact on your bottom line.
Now, you can scale and tailor the Atlas SaaS pricing page theme to meet your product’s pricing needs with an intuitive and beautiful user interface. This theme is a game-changer for the future of SaaS pricing page best practices and increasing page conversions for bottom-of-funnel prospects.
What does it cost?
Atlas is free (for now).
As more startups in need of Atlas implement the theme across their sites, we’re collecting valuable feedback from our users to make the product even better. When version 2 of Atlas launches, paid users will access priority support from our Saas Marketing specialists.
Our current users have already given us significant input and feedback around the theme, and we can’t wait to show you what we’ve updated.