Strategy & Planning
How We Hire at Kalungi: Building the First Syntropy Agency for the AI Era
At Kalungi, we hire for signal — not noise. Here’s how we find and grow humans who create syntropy in an AI-saturated world.
Marketing Leadership
The Strategic Impatience Tax: Why B2B SaaS CEOs Kill Growth Before It Can Grow
B2B SaaS CEOs kill growth initiatives too early. Learn the framework to know when to pivot vs. persevere, and get the planning system that prevents...
Syntropy
Creation Before Orchestration: Aligning Marketing Teams and Automation Efforts for an Impactful AI Rollout
Learn how aligning marketing teams and AI can create impactful results by prioritizing creative resonance before efficiency in AI implementation.
Content Marketing
Publish or Be Forgotten: Why Every Knowledge Worker Must Ship Their Signal
Your best ideas die in chat threads and meetings unless you publish them. Every knowledge worker creates signal daily — but only those who ship it...
Brand / Design / Web
Generic to Unique: A Guide to Infusing Your B2B SaaS Brand into AI
You've started using generative AI to create images, but everything looks like generic stock photography. This guide will help you create images...
Account-Based Marketing
The Essential Tech Stack for a High-Performing ABM Program
Step-by-step guide to building a powerful ABM tech stack to streamline outreach, protect domains, and scale personalized campaigns
Marketing Leadership
Clarity: The Operating System Behind Culture, Alignment, and Growth
Learn how clarity in communication transforms team dynamics, protects culture, and drives sustainable growth through the principle of syntropy.
Product Marketing
Creating Signal from Features: The Framework Behind Every Great SaaS Pricing Model
Use the Feature Matrix to align product, pricing, and positioning—turning SaaS complexity into clarity and creating true customer value.
Demand Generation
Using MEDDPICC Inside HubSpot
Implement MEDDPICC directly inside HubSpot to transform subjective sales forecasts into measurable probabilities, enhancing deal value accuracy and...
Content Marketing
Your Team Is Your Strongest Marketing Channel
Your most powerful marketing channel isn’t your website or ad budget—it’s your people. Here’s how every member of your team can turn daily work into...
Content Marketing
Three Questions That Could Transform Your Daily Conversations Into Career Capital
Transform daily conversations into career capital by capturing and sharing valuable insights. Learn how to create lasting value and build your...
Content Marketing
The Syntropic Blog Writing SOP: A Clear Standard for Kalungi Writers, Strategists, and Clients
Kalungi’s syntropic blog SOP: a signal-first, AI-assisted process that helps writers, strategists, and clients create clear, useful content.
Marketing Leadership
Time Is Your Mirror: What Marketing Agencies Can Learn from Law Firms About Tracking Work
Marketing agencies can learn powerful lessons from how law firms track time. Here’s how Kalungi uses Timely to turn time tracking into a source of...
Demand Generation
When Numbers Tell the Truth
Explore how disciplined interpretation of numbers can transform chaos into clarity and truth, revealing meaningful insights in marketing, leadership,...
Marketing Leadership
Noblesse Oblige
Discover how modern leadership in the age of AI is defined by leading through example, creating clarity, and embodying responsibility to foster trust...
