A long, long time ago, in the land of Marketing, there were things every marketer did, and they worked great. Many smart and effective marketing rules were created. They were religiously followed by every marketer and studied in colleges and drilled about at interviews and the like. The problem is, that was all a long time ago, and times have changed. Of course, we all know that old habits die hard. The days when a single ad in a newspaper sent homemakers to buy a new toaster or a new vacuum are gone. We're surrounded by visual noise. We stopped paying attention to it ― we learned to tune it out. Old school marketers are not trained to give out empathy, and this is a problem. Many of them have turned their attention to making more noise. But there is another way.
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