As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.
SaaS Tech stack: How to leverage app integration to lower costs
Do you remember when your start-up took its first baby steps, and all you needed was a simple CMS to manage it?
Now, it's been a few months/years, your client list has grown, as well as your marketing tech stack; your data is all over the place, your dream team is struggling to find what they need, and your customers are having difficulties navigating your systems. Don’t worry, others have struggled with this issue.
So, is there a way to organize your workflow, reduce data error, and bring a better user experience for your clients, all while saving money? Yes, there is! We do it with our SaaS B2B clients every day, get to know how:
First of all, what is a tech stack?
In layman's terms, it's the list of apps you use to manage all things marketing-wise, from lead generation to email marketing, social media management, search engine optimization, and the list goes on and on and on. The list is so long that a study by Statista, states that there are over 9,900+ marketing solutions available in 2022.
How does the lack of integration affect your B2B company?
With so many solutions, it's understandable that your marketing tech stack has grown out of proportion. For those of you who are reading this and are saying, "My SaaS company is running fine as it is, why should I care about app integration?". The answer is easy, lack of integration will only lead to a slow-growing list of apps that waste resources and cause:
- Misplaced or lost data
- Lack of focus and communication across the teams
- Resources overspent manually maintaining/upgrading systems
- Repeat emails that confuse or irritate customers
- Overlap of conflicting or wrong information
- Delays in inquiries and feelings of neglect by your CS team
Here is how we do it.
When onboarding a new client at Kalungi, we do an in-depth audit to keep and optimize what works and throw out what doesn't. We look closely at your marketing tech stack to see if any of the solutions you are using are similar, if there is any integration between them, as well as how much of their tools are really giving you data that makes sense. Then we help you save money by canceling subscriptions to any app that is taking your money for the heck of it.
After that, we migrate your page and social media tracker to HubSpot and start training you in the art of Marketing Hub, an all-in-one solution that will take your B2B SaaS company to the next level. While also making YOU the hero of your company.
For instance, Marketing Hub's SEO tool will assist you in optimizing your site with its built-in keyword research tools while creating content. Their Social Media Management tool will take care of post creation and audience engagement analytics. You can even reply directly to comments from the tool. With HubSpot, you can create landing pages, send emails, export reports, follow up on MQLs, build workflows, and this list can also go on and on.
How integration will help you save money and be more efficient.
With a robust integration solution, there's no need to spend resources to manage individual applications that rack up unnecessary costs. You can leverage their tools to work together to provide more seamless experiences instead of spending money trying to force incompatible technologies to get along.
Besides the money you will save by only paying for one solution, you will also significantly impact company efficiency. Having everything in one place eliminates the need for employees to manually import data, share the same information across different systems, and it helps avoid duplicating tasks. Rather than piecing together different information, they can now devote their time to being innovative and efficient.
Researching your current tech stack can be time-consuming and confusing, but don't let routine or comfort keep you from growing as a company. Make the process of managing a business work for you, not against you. Managing everything in one place gives your teams the power to operate your business efficiently and effectively.
Are you interested in knowing if your tech stack is working for you? Let's set up a meeting to talk about how our audit can make you the hero your company needs.