Content is everything. Without content you're nothing. Yes, you can still produce stuff and sell stuff, but companies that have content will leave you in the dust. You see, no matter how small you are, once you start producing your own content, you already win. You're creating a new market space, a blue ocean where competition is irrelevant. If you go the other route, you'll drown in a bloody red ocean of rivals fighting over measly profits. This concept is described in Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. Read it, it's a great book. So, what do you do? Create something unique and innovative, no matter how small, and grow it from there.
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