B2B Or B2C - Who Are You Really Selling To?
As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.
As a B2B Marketer, you're still marketing to individuals. Here are the three layers of communication you need to appeal, equip, and mitigate.
When marketing your B2B SaaS product, more often than not companies call their solution a platform. Here's what to consider as potential downsides.
Though each company will need to determine its own approach, looking to distinct patterns can give you a sense of how to market B2B SaaS successfully.