Build a "to-partner" marketing program with a value proposition, targeting criteria, an awareness-conversion-signup funnel and dashboard.
Implement a dedicated partner recruiting function, to find, contact, nurture, and sign up the right channel partners.
Create partner testimonials to use to convince your other partners to care.
Build a partner program with education, support, and incentives to train their team, and make it profitable and easy to sell, implement and support your product.
Train your partners' sales teams on your sales best practices and your value proposition. Help them drive up-sell and high revenue per customer.
Implement a thru partner marketing program that complements their strengths, and drives them to invest together with you in driving demand.
Be aware of what your partners need most to grow your business together. Each of these 3 areas can help. Ideally, they are done in parallel, but often one of them needs the most attention.
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