AUTHOR

Richard Van Vliet

A recent graduate of Duke University, Richard brings expertise in research, writing, and creative project management. His degree in International Comparative Studies frames his big thinking, and he seeks to push the boundaries of what is ideal and what is done. At Kalungi, Richard works on the product team. When not tending to his other responsibilities, he produces the podcast.

Stories by Richard

Strategy & Planning

BSMS 38 - How to employ situational awareness as a go-to-market leader

How does your company and market maturity stage affect your go-to-market?

Richard Van Vliet Jun 6, 2022

Strategy & Planning

BSMS 37 - What demand generation channels should you start with?

Why you should (almost) always start with inbound marketing. Taken from T2D3 Office Hours.

Richard Van Vliet May 9, 2022

Strategy & Planning

BSMS 36 - When and how to use an agency (or agencies), or outsource your full marketing function

Why, how, and when to outsource some or all of your marketing function.

Richard Van Vliet May 3, 2022

Strategy & Planning

BSMS 35 - Getting started with SEO

Discussing how to approach SEO when you’re an early stage B2B SaaS company.

Richard Van Vliet Apr 27, 2022

Strategy & Planning

BSMS 34 - New verticals and your go-to-market

Discussing how and when to introduce new verticals into your website, landing pages, and other assets.

Richard Van Vliet Apr 6, 2022

Strategy & Planning

BSMS 33 - Why you should narrow your positioning

Sharing stories and wisdom about positioning and niches.

Richard Van Vliet Apr 4, 2022

Strategy & Planning

BSMS 32 - How to manage your team's OKRs

How should you use OKRs throughout your teams?

Richard Van Vliet Mar 23, 2022

Strategy & Planning

BSMS 31 - T2D3: How some software startups scale, where many fail

Discussing Stijn’s new book, a playbook for driving exponential growth in B2B SaaS companies.

Richard Van Vliet Nov 1, 2021

Strategy & Planning

BSMS 30 - Why should you invest in content early

Content is king. But why? And how do you approach it?

Richard Van Vliet Oct 4, 2021

Strategy & Planning

BSMS 29 - How to manage discounts and special terms with an empowerment matrix

How do you enable team members to give special terms to customers?

Richard Van Vliet Sep 22, 2021

Strategy & Planning

BSMS 28 - How to manage and grow your SDR/BDR team

How do you best manage BDRs and SDRs?

Richard Van Vliet Sep 15, 2021

Strategy & Planning

BSMS 27 - Should you ban slides for marketing reviews?

How do you present the right data for your internal meetings? The key is data.

Richard Van Vliet Sep 7, 2021

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