AUTHOR

Mike Northfield

At Kalungi, Mike works with companies to help them discover their marketing potential. Through high-level strategy and day-to-day management, Mike helps B2B SaaS companies scale their marketing departments the right way, enabling them to acquire the highest value customers, minimize churn, and drive ARR.

Stories by Mike


Strategy & Planning

BSMS 12: Who should your first marketing hire be?

Hiring your first marketing team is daunting, especially if you don’t know what your company needs on the marketing front. There are 5 immediate...

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.