About Our Team

Kalungi helps B2B SaaS Marketing Professionals learn, share, and drive growth for their companies and their careers. This is a place to build on work others have already done for you.  Nearly 80 percent of small to mid-range B2B software companies share similar marketing needs, our goal is to distribute information which helps the driving forces behind software growth and build the ebst marketing community.
Partner, Principal Consultant

Fadi George

Our Principal HubSpot consulting partner with 10 years of experience in Digital Marketing, Fadi has been delivering strategic and tactical marketing consulting services to national and global B2B and B2C brands.

He has helped companies improve their digital strategies, streamline processes and get more visibility into marketing performance with attribution insights and taking an experimental approach to marketing - allowing them to be more intelligent and intentional with marketing spend, lower customer acquisition cost (CAC), and generate more revenue.

With a deep knowledge of all things digital marketing, combined with the ability to guide marketing teams, execute with technical precision, and turn analytics data into stories to communicate results - Fadi’s expertise allows brands to grow and scale with world-class SEO, SEM, marketing automation, attribution modeling, and reporting.

He applies the same level of care and precision to clients’ businesses as if they were his own - which is why his work has generated over $100M in lifetime revenue for various brands around the world.
Executive Assisitant

Jackie St Pierre

Jackie is a highly professional Executive Assistant providing ongoing business support in project management, client relations, content creation, marketing, accounting and bookkeeping and more.

With over 15 years’ experience of high-level business administration, Jackie is sure to be one step ahead in planning as well as anticipating your needs.

Copywriter

Gary Graf

As a copywriter, Gary has worked in LA, NY and Seattle with such agencies as BBDO, Cole & Weber, and McFarland Richards And Graf. Gary’s portfolio includes naming companies, creating brand positions, developing multimedia campaigns, introducing new technologies, and even writing books.

He’s worked with many industries, from the proverbial soup (Nile Spice and Campbell's Chunky) to nuts (for Chukar Cherries), with stops at health care, technology, finance, food, entertainment, hotels, travel, corporate and more along the way.

Gary has had the great privilege of working for some of the world’s most respected brands, including Apple Computer, Boeing and Weyerhaeuser. He has even worked for The Big Cheese himself, Mickey Mouse, while at Walt Disney Productions.

Gary has gone to sea for the U.S. Navy, skirted treetops in helicopters for Weyerhaeuser, helped land a jetliner for Boeing (well, crash-land in a flight simulator), filmed on Hollywood back lots for Pizza Hut, and immersed himself in the resort experience for Westin Hotels Mexico. Could choose to remove this paragraph if agreed upon?

Being well-versed in print, collateral, broadcast, strategic/creative platforms, B2B and Website content, he can translate information into conversation, creating brand stories that define companies and motivate customers.

Marketing Associate

Khrystian Keu

Khrystian is the muscle behind Kalungi.com. He manages the community, content, and development of new B2B SaaS Marketing Tools. He supports SaaS CMOs who rely on Kalungi.com to get connected with best practices and specialists. Khrystian is certified in every type of digital marketing that comes to mind (i.e. Hubspot and other email platforms, the Google tool-set, various SEO Tools) and is experienced building the Marketing Foundation for B2B SaaS Startups.
Marketing Associate

Nassim Loukil

Nassim is a UW student finishing up his last year as an Economics major. He helps with all tasks ranging from the front-end to the back-end, from designing and maintaining the website layouts, styles, and content, to helping with SEO, Hubspot, and Google tools and metrics.

Social Media Maven

Dennise Zavalla

Dennise has worked with different brands in social media from fashion brands to construction companies. Her skills include social media content writing, graphic design, web design, project management, and customer service. Now, she works under the creative team of Kalungi. She creates social media content for  Kalungi’s clients and ensures that everything is "on brand". Aside from that, she also works in Kalungi's customer support services.

"Virtual" Product Director

Lauren Morgan

Being in multiple roles, places, and states in the digital world at a time, one of Lauren’s responsibilities is to connect with the Kalungi audience and support the community. She turns what she finds into tools and best practices and “Productizes” the building blocks of a Modern SaaS Marketing team. She is a virtual person who constantly is A/B testing her profile and communication techniques to help B2B SaaS companies. Behind her are the people who make up the Invisible Assembly line, including Michiel.
Invisible Marketing BOT

Michiel de Ruyter

As many repetitive marketing execution tasks can be automated, Michiel is the bot representing Invisible Technologies “Digital Assembly Line”. Virtual employee Lauren works with Michiel and other outsourced Marketing Services to get a lot of the Kalungi Tools and best Practices optimized and performed at unprecedented price levels. Michiel was named after the Dutch Admiral who excelled in empowering his troops with ultimate decision making power driving efficiency and autonomous execution.
Founder

Stijn Hendrikse

After 15 years of experience in the Software Marketing Industry, Stijn adopted the SaaS model to launch Kalungi, a SaaS Chief Marketing Officer blog where he shares best practices. This supports his work as a CMO Consultant with Chief Outsiders.

Chief Outsiders allows CEO's to grow their marketing team with a vetted SaaS CMO at the helm when they need an experienced CMO but may not be ready to hire one full time.

If you'd like to engage Stijn for a project, you can connect with him at his SaaS B2B CMO website.

If you're still in pre-seed mode and cannot afford a traditional consulting relationship, Stijn is open to providing Advisory services using the FAST model if the opportunity is right.

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