Icon and Kalungi fuse two brands to build a concrete go-to-market foundation

"You were pushing us to think differently."

Combining VoiceFriend and CareMerge presented a unique challenge, requiring a seamless combination of positioning and messaging that captured both offerings while maintaining a strict focus on their ideal customer profile (ICP). Kalungi's experience in B2B SaaS go-to-market strategy made that goal achievable.


Looking to build and execute a successful SaaS go-to-market strategy?

Talk with our team about how we can get your company on the path to T2D3 growth with a full-service marketing team.

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