Icon and Kalungi fuse two brands to build a concrete go-to-market foundation
"You were pushing us to think differently."
Combining VoiceFriend and CareMerge presented a unique challenge, requiring a seamless combination of positioning and messaging that captured both offerings while maintaining a strict focus on their ideal customer profile (ICP). Kalungi's experience in B2B SaaS go-to-market strategy made that goal achievable.
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