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SEO & CONTENT FOR SAAS

INTENT

COMPOUND

LEADERSHIP

AUTHORITY

PIPELINE

REVENUE

Dominate organic search in the age of AI. We build high-intent content that captures demand on search engines and secures citations in LLMs like ChatGPT and Perplexity.

Start Your Organic Engine Now

WIN THE ANSWER. WHETHER THEY ASK GOOGLE OR AN AI BOT.

150+ SAAS COMPANIES SERVED ACROSS DIFFERENT INDUSTRIES

WE DON'T SELL SEO SERVICES. WE BUILD
CONTENT SYSTEMS THAT WIN DEALS.

We design and operate SEO-driven content systems that help B2B SaaS companies show up during vendor evaluation, control comparison conversations, and build durable, compounding demand.

SHOW UP WHEN BUYERS ARE EVALUATING VENDORS

We create the pages buyers expect to find at the moment they’re researching for solutions in your category, so your product shows up as a serious option, not an afterthought.

Keyword and Intent Mapping Comparison Pages Use-Cases
Product-Led SEO Pages Technical SEO Infrastructure

CONTENT BUYERS AND AI TRUST

Generic SEO content doesn’t influence decisions. We extract insights from your SMEs that competitors can’t copy. This creates content that earns trust with enterprise buyers, gets cited by AI systems, and differentiates you beyond feature lists.

SME Interview System Executive Thought Leadership Articles
Data-Backed Research Reports Founder Voice Development

CONTROL HOW BUYERS COMPARE YOU TO COMPETITORS

When prospects search “Your product vs competitors” or  “Best alternative to X” someone is going to own the narrative. We make sure it’s you. We build bottom-of-funnel content that positions your strengths honestly and frames your product as the logical choice.

‘Competitor vs. You’ Pages ‘Alternatives To’ Pages
Use-Case Proof Stories Vendor Evaluation Guides

BUILD DEMAND THAT COMPOUNDS OVER TIME

We design content systems that reduce dependency on paid acquisition, flatten CAC over time, and keep producing demand even when spend pauses. The result is a healthier, more durable growth engine.

SEO Dashboards + KPI System Content Repurposing Engine
Evergreen Content Clusters Content Refresh & Decay Program
YOU'RE IN GOOD COMPANY

REAL STORIES.

REAL RESULTS.

CARLOS ZIEGENHIRT

FOUNDER AND CHIEF ADVISOR CCD HEALTH

Kalungi taught us the value of a properly run HubSpot and how to create content-driven leads. They executed while teaching our team. The amount of inquisition, investigation, and just overall homework that went into Kalungi’s approach was great to see.

CONNIE WHITEHOUSE

VICE PRESIDENT OF STRATEGY, PSIGNITE

Amazing partner with deep expertise. We have been working with Kalungi for two years now. Their SEO team is top notch, and work with us in a collaborative manner to optimize SEO without sacrificing content quality. They collaborate well and Cris and Barnaby are an amazing SEO team.

KATE HUBBARD

DIRECTOR OF MARKETING, ARROWSTREAM

Take the response to some of our content for instance. In just one month my LinkedIn account has seen an increase of 50% in supply-chain followers. That was an unexpected win in my eyes.

IMAGINE BEING THE DEFAULT ANSWER IN YOUR CATEGORY

That’s what a mature content engine feels like.

PREDICTABLE GROWTH

You build a reliable baseline of qualified inbound demand that doesn’t fluctuate with ad auctions or budget changes. This gives your revenue team a consistent floor, so paid channels can be used strategically, not defensively.

TEACH THE MARKET YOUR WAY

You stop re-explaining the problem on every sales call. Your content shapes how buyers understand the category, the tradeoffs, and what “good” looks like—before they ever talk to your team.

HIGHER-CONFIDENCE SALES CYCLE

Prospects enter conversations already familiar with your approach and perspective. They skip the basics, ask better questions, and move faster because trust and context are already established.

CREDIBILITY YOU DON’T HAVE TO PAY FOR

When buyers repeatedly encounter your perspective across their research process, trust compounds naturally. You earn authority through consistency and insight, not sponsored impressions.

BE PRESENT WHEN BUYERS COMPARE

When buyers evaluate options, your perspective is part of the conversation. You help frame tradeoffs, clarify differences, and guide evaluation, rather than leaving the narrative to competitors or third-party sites.

OWNED AUDIENCE VALUE

Investors value companies with durable demand engines and efficient CAC. A mature content system becomes a defensible asset, reducing reliance on paid channels and strengthening your long-term valuation story.

YOU DON'T NEED MORE BLOGS. YOU NEED CONTENT THAT SUPPORTS REVENUE.

Random articles disappear in the feed. We build high-intent content systems that support real buying decisions.

Sofi
OUR PACKAGES

CHOOSE HOW YOU WANT TO
OWN YOUR MARKET AUTHORITY

BEST FOR: SCALE-UPS READY TO DOMINATE ($5M-$50M ARR)

WE DO IT FOR YOU

KALUNGI FULL SERVICE

You focus on growth. We own the engine.

In Full Service, are operated as part of your end-to-end go-to-market strategy.

We build and run a proprietary content engine designed to support active deals, influence buying decisions, and create demand over time. Kalungi owns strategy, production, distribution, and performance, ensuring every asset is aligned to pipeline goals and sales priorities.

WHAT YOU GET:

  • PIPELINE-ALIGNED CONTENT OWNERSHIP

We plan and execute content based on revenue goals. From comparison pages to expert thought leadership, every asset is designed to support evaluation, accelerate deals, and attract your highest-value buyers.

  • EXPERTISE, TURNED INTO AUTHORITY

We interview your founders, product leaders, and subject-matter experts, then turn that insight into durable content assets your competitors cannot replicate. You become the reference point buyers and AI systems return to throughout the buying process.

  • TECHNICAL INFRASTRUCTURE

We own the technical foundation, performance monitoring, and distribution logic required to keep content effective as algorithms, buyer behavior, and markets change.

BEST FOR: SCALING TEAMS ($1M-$5M ARR)

WE DO IT WITH YOU

KALUNGI SYNTROPY

We define the story. You execute it.

Syntropy is for teams that already have writers or freelancers, but lack a clear, defensible content system. Content gets published, but it’s disconnected from GTM priorities and buyer decision-making.

We work alongside your team as a strategic editorial partner inside your broader GTM motion. Together, we define what content should exist, why it matters commercially, and how it fits into the buying journey.

WHAT YOU GET:

  • CONTENT STRATEGY GROUNDED IN BUYER DECISIONS

We move from disconnected articles to a clear topic and intent model based on how buyers research, compare, and decide. Content priorities are set based on commercial relevance.

  • EXECUTION GUARDRAILS YOUR TEAM CAN FOLLOW

We provide clear briefs, structural guidance, and intent definitions so writers know exactly what “good” looks like.

  • SENIOR REVIEW AT CRITICAL POINTS

Before major pieces ship, we review for alignment with positioning, buyer intent, and GTM goals—ensuring quality stays high without Kalungi owning day-to-day production.

BEST FOR: PRE-PMF OR SEED STAGE ($0 - $1M ARR)

WE DO IT WITH OUR SYSTEMS

KALUNGI T2D3

We provide the playbook. You write.

T2D3 is for bootstrapped and early-stage teams that need to start content the right way—but don’t have a strategist or agency yet. Instead of guessing what to write or copying generic SEO advice, you execute inside the same content standards and sequencing logic we use internally.

Build the correct habits, structure, and judgment from the start—so early content doesn’t become future debt.

WHAT YOU GET:

  • SELF-SERVE CONTENT PLAYBOOKS

You get access to Kalungi’s proven content playbooks—how to choose topics, how to structure pages, and how to sequence content over time. These are the same standards used by scaled SaaS teams.

  • EXECUTION TEMPLATES AND SOPS

We provide ready-to-use templates for comparison pages, use cases, and foundational content, along with clear SOPs that define what “good” looks like. You follow the system instead of inventing your own approach.

  • COACHING WHEN YOU’RE STUCK

When questions come up, you have access to Kalungi coaches through office hours and on-demand guidance. We help you sanity-check decisions, unblock progress, and stay aligned with the system.

WHAT A STRATEGIC CONTENT PLAN LOOKS LIKE IN PRACTICE:

ONE CLICK CONTRACTOR SAW A 164% INCREASE IN ORGANIC MQLS WITH KALUNGI’S CONTENT PLAN

Because of Kalungi’s focus on targeting the right audience and encouraging conversion with relevant, quality content, One Click’s marketing qualified leads (MQLs) from organic sources soared with an increase of 164%. One Click saw a massive 37% increase in email subscribers from organic sources.

 

12.5%

Increase Organic User Sessions

164%

Increase in Organic MQLs

37%

Increase in Subscribers

CONTACT US

YOUR COMPETITORS ARE ANSWERING YOUR BUYERS' QUESTIONS

Let's review your current content maturity and decide if you need a strategy, a production team, or just the templates.

Get a Free Growth Assessment
THIS WAY TO ACHIEVE REAL GROWTH