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PAID MEDIA FOR SAAS

DEMAND

REVENUE

EFFICIENCY

INTENT

PREDICTABILITY

MARGIN

We build the paid social and demand gen architecture that activates the passive market who isn’t searching yet, while capturing the active buyer. Let us help you fill your pipeline with net-new opportunities.

Unlock New Demand Now

BUILD THE ENGINE THAT CREATES DEMAND, NOT JUST CAPTURES IT

150+ SAAS COMPANIES SERVED ACROSS DIFFERENT INDUSTRIES

PAID MEDIA FAILS IN A SILO. WE INTEGRATE IT INTO THE ENGINE.

We treat paid media as the distribution layer for your entire GTM strategy—amplifying your messaging and positioning, validating your ABM lists, and feeding your sales team.

POSITIONING-LED CREATIVE

We use paid media to validate the strategic narrative and value props defined by our branding team. We find out which message resonates with the market using real data, then feed those insights back to product and sales.

Messaging Testing Framework Persona-Specific Ad Copy
Creative A/B Testing Matrix Short-Form Video Ads

ABM-LAYERED TARGETING

We don't just rely on LinkedIn's native targeting. We upload your ABM target account lists directly into the ad platforms. Your ads nurture the exact same companies your sales team is calling, creating a surround-sound effect.

Dynamic Retargeting Flows Event-Based ABM Ads
Persona-Based Targeting Matched Audience Retargeting

REVOPS-POWERED BIDDING

Because we manage your RevOps and CRM, we have cleaner data than any external agency. We feed closed-won data back into Google/LinkedIn, training the AI to find customers who actually pay, not just download ebooks.

Offline Conversion Tracking Predictive Audience Building
Bid Strategy Optimization Attribution Modeling

FULL-FUNNEL NURTURE

We run specific middle-of-funnel campaigns (case studies, ROI calculators) to open opportunities that are stalling. We use ads to help your sales reps close the deal, not just start the conversation.

Lead Nurture Automation in HubSpot Retargeting Sequences
Landing Pages Built for Paid Nurture
YOU'RE IN GOOD COMPANY

REAL STORIES.

REAL RESULTS.

JON PARRISH

CEO AND FOUNDER, PATCH

Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They're an all-in-one solution.

15x MQL growth in 6 months

CONNIE WHITEHOUSE

VICE PRESIDENT OF STRATEGY, PSIGNITE

They’re my whole marketing staff. Huge peace of mind knowing the work gets done right with our best interests at heart.

$4.7M added in Pipeline in 16 months

CHRIS VAUGHN

CRO, BOTDOJO

In six months, they built what looked like a company that had been in market for years and spent millions developing their marketing team.

0 to 3 enterprise customers in 6 months

IMAGINE A GROWTH ENGINE THAT GIVES YOU
SPEED ON DEMAND

That’s what a calibrated demand gen system feels like.

UNCONSTRAINED SCALABILITY

You finally break the search ceiling. When Google taps out, you have a validated social engine that can absorb millions in budget without breaking your unit economics.

REVENUE MATHEMATICS

Growth becomes a math equation, not a mystery. You have a calibrated lever where $1 In = $X revenue out, allowing you to forecast quarterly growth with board-level accuracy.

COMPETITIVE DISPLACEMENT

You stop reacting to competitors and start displacing them. Your ads intercept their prospects during the evaluation phase, framing your solution as the superior choice before they even sign.

PRE-SOLD OPPORTUNITIES

Prospects show up educated. They’ve seen your case studies and methodology on LinkedIn for weeks, so the sales call is about pricing, not explaining.

CAPITAL ALLOCATION CONFIDENCE

You treat ad spend like an investment portfolio. You know exactly which channels yield the highest return, allowing you to shift budget instantly to where the profit is.

THE CATEGORY LEADER HALO

Your brand feels bigger than it is. You surround your target accounts on every channel, creating a surround sound effect that makes you look like the inevitable winner in your space.

YOU DON'T NEED A MASSIVE TEAM TO GET HERE. YOU NEED A SYSTEM.

Achieving speed on demand doesn't require a year of trial and error. We have the infrastructure ready to deploy.

dilo-execution
OUR PACKAGES

CHOOSE HOW YOU WANT TO SCALE
YOUR DEMAND GEN SYSTEM

BEST FOR: SCALE-UPS READY TO DOMINATE ($5M-$50M ARR)

WE DO IT FOR YOU

KALUNGI FULL SERVICE

We invest for revenue, you scale the business.

You hand us the budget and the revenue target; we are accountable for hitting it. We run the entire performance engine, produce the creative assets, manage the daily bidding, and integrate with your sales data to ensure we are buying customers, not just clicks. We act as your complete performance marketing department.

WHAT YOU GET:

  • FULL-CYCLE CREATIVE PRODUCTION

The #1 reason ads fail is creative fatigue. We solve this by designing, writing, and producing all your ad assets (video, static, carousel). We test new angles so your performance never stalls.

  • REVENUE-BASED OPTIMIZATION

We connect your ad platforms directly to HubSpot. We manually train the algorithms to optimize for revenue. If a campaign generates leads that don't close, we kill it.

  • MULTI-CHANNEL EXECUTION

We manage the entire mix—LinkedIn for demand creation, Google for demand capture, and Retargeting to close the loop. We ensure your budget is allocated to the channel driving the highest efficiency that week.

BEST FOR: SCALING TEAMS ($1M-$5M ARR)

WE DO IT WITH YOU

KALUNGI SYNTROPY

We architect the campaigns, you manage the spend.

You have an internal marketer to press the buttons, but you need to ensure the system is built correctly. We act as your strategic partners, audit your account, fix your tracking, and build the campaign structure to ensure you aren't wasting money. We set the strategy; your team manages the daily budget and pacing.

WHAT YOU GET:

  • ACCURATE TRACKING SETUP

We fix the disconnect between your ads and your CRM, set up the pixels, conversion actions, and UTM parameters so you have a clean source of truth for your data.

  • AUDIENCE & CAMPAIGN STRUCTURE

We build the campaigns for you, define the exact job titles, industries, and keywords you should target to ensure you are reaching the right buyers, then hand the keys to your team.

  • MONTHLY STRATEGY SYNC

We don't manage the daily bids, but we review the performance monthly. We look at the data, spot the trends your team might miss, and give you the strategic roadmap for the next 30 days.

BEST FOR: PRE-PMF OR SEED STAGE ($0 - $1M ARR)

WE DO IT WITH OUR SYSTEMS

KALUNGI T2D3

We define the experiments, you run the test.

For bootstrapped teams who need to test paid channels without burning cash. We act as your guide, give you the frameworks and calculators to validate if a channel works for your price point before you commit a large budget.

WHAT YOU GET:

  • CHANNEL VALIDATION

We help you do the math, analyze your ACV (Average Contract Value) and tell you which channels you can afford, so you don't waste money testing platforms that will never be profitable.

  • BUDGETING CALCULATORS

We provide the tools to calculate your Max CPC and target cost per lead. You enter the auction knowing exactly what you can afford to pay.

  • PROVEN AD TEMPLATES

You get access to our library of high-performing ad copy and creative structures. You can launch your first tests using formats that are proven to convert for B2B SaaS.

WHAT A KALUNGI ENGAGEMENT LOOKS LIKE IN PRACTICE:

KALUNGI DROVE A 135% INCREASE IN SALES PIPELINE REVENUE FOR SOCIALLADDER

Kalungi embedded as SocialLadder’s fractional CMO to scale a stalled marketing engine. In six months, we rebuilt GTM strategy, messaging, and execution—driving a 135% increase in sales pipeline, a 130% lift in qualified opportunities, and scalable growth across outbound, paid, and organic channels.

220%

Increase qualified outbound opportunities

130%

Increase of qualified opportunities

135%

Increase in $ added to the sales pipeline

RAAVI IQBAL

CEO AND FOUNDER, SOCIALLADDER

We were looking for someone that knew what they were doing and could take our marketing engine to the next level. More importantly, we wanted someone that would fully integrate and become a member of the team. Antoine was able to do both.

Read Success Story
CONTACT US

ARE YOU BURNING CASH OR BUYING REVENUE?

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THIS WAY TO ACHIEVE REAL GROWTH