GET YOUR ICP, POSITIONING, AND GTM SYSTEM RIGHT—BEFORE YOU SCALE
We work with you to turn real buyer signal into a coherent GTM system your team understands, owns, and can run on their own.
NAVIGATOR
Leads the team and decision-making. Facilitates working sessions and resolves tradeoffs so insights turn into shared judgment.
SCRIBE
Extracts signal from interviews and inputs, then helps translate it into positioning, messaging, and narrative frameworks your team can reuse.
SCULPTOR
Ensures your external presence reflects strategy—aligning brand, website, and design choices with positioning.
ENGINEER
Aligns CRM, analytics, and automation with the GTM logic so systems reinforce clarity.
REDUCE RISK BEFORE INCREASING SPEND
Get clear on direction before committing significant budget or headcount.
FOCUS ON WHAT MATTERS AT THIS STAGE
Prioritize the few decisions that unlock progress—and ignore the rest.
SENIOR LEADERSHIP WITHOUT A FULL TEAM
Get experienced leadership and structure without the cost of full outsourcing.
BUILD A SYSTEM YOU CAN GROW INTO
Syntropy installs a GTM foundation that can scale.
PREPARE FOR WHAT COMES NEXT
- Execute independently with more confidence
- Hire with clearer roles and expectations
- Move to Full Service to hand off execution
- Adopt T2D3 systems to scale aggressively
YOU'RE IN GOOD COMPANY
REAL STORIES.
REAL RESULTS.
JON PARRISH
CEO AND FOUNDER, PATCHNot only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They're an all-in-one solution.
15x MQL growth in 6 months
CONNIE WHITEHOUSE
VICE PRESIDENT OF STRATEGY, PSIGNITEThey’re my whole marketing staff. Huge peace of mind knowing the work gets done right with our best interests at heart.
$4.7M added in Pipeline in 16 months
CHRIS VAUGHN
CRO, BOTDOJOIn six months, they built what looked like a company that had been in market for years and spent millions developing their marketing team.
0 to 3 enterprise customers in 6 months
PHASE
01
YOU STOP ARGUING ABOUT THE BASICS
You stop relying on opinions and assumptions. Real buyer input becomes the reference point.
- Founder assumptions get tested against real buyers
- ICP and positioning disagreements get resolved
- Decisions are based on evidence, not instinct
PHASE
02
YOU CAN CLEARLY EXPLAIN HOW BUYERS ACTUALLY BUY
You understand how buyers find you, evaluate you, and decide.
- Messaging reflects real buyer language
- Gaps in the buyer journey become obvious
- Sales and marketing align around the same path to purchase
PHASE
03
YOUR GTM EFFORTS START WORKING TOGETHER
Channels, messaging, sales enablement, and nurturing connect into one coherent approach.
- Each channel has a clear role
- Execution becomes intentional, not reactive
- Fewer disconnected experiments and resets
PHASE
04
DECISIONS GET EASIER AND FASTER
The team shares a common way to decide what to do next and what to ignore.
- Fewer meetings to “get aligned”
- Faster calls on priorities
- Less second-guessing after decisions are made
PHASE
05
YOU KNOW WHAT TO SCALE—AND WHEN
You can clearly see what’s working, what’s not, and what deserves more investment.
- Hiring decisions become clearer
- Next steps are obvious: keep building internally, move to Full Service, or adopt T2D3
- Growth pressure feels controlled, not chaotic
CARLOS ZIEGENHIRT
FOUNDER, CCD HEALTHI would recommend Kalungi’s ABM program 100%. For us, the other parts of the ABM were superb and exceptional, with a capital E. I would absolutely recommend it. Absolutely 100%, it is a game-changer.
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